Health
Biologica Launches with Science-Backed Women's Health Essentials Designed for Every Hormonal Stage
Biologica launched today with a suite of stage-specific daily essentials designed to support women through the reproductive years, perimenopause, and postmenopause. Founded by Liz Zwillinger and Joey Zwillinger, co-founder of Allbirds, the company was created around a simple truth: hormones drive women's overall health. Yet supplements and the broader women's health field tend to ignore this, treating women the same throughout their lives and often offering the same products for both men and wom
About this update from Allbirds, Inc.
[{"type":"text","content":"Founded by Allbirds cofounder Joey Zwillinger and his wife Liz Zwillinger, with investment from Addition, Hawktail and Greycroft","length":128,"tagName":"p"},{"type":"text","content":"SAN FRANCISCO, Dec. 9, 2025 /PRNewswire/ -- Biologica launched today with a suite of stage-specific daily essentials designed to support women through the reproductive years, perimenopause, and postmenopause. Founded by Liz Zwillinger and Joey Zwillinger, co-founder of Allbirds, the company was created around a simple truth: hormones drive women's overall health. Yet supplements and the broader women's health field tend to ignore this, treating women the same throughout their lives and often offering the same products for both men and women despite their starkly different biologies. Biologica aims to change that by delivering targeted, great-tasting support for each hormonal stage while simplifying wellness into one daily, delicious routine.","length":759,"tagName":"p"},{"type":"text","content":"The launch coincides with the announcement of a $7 million seed financing round led by Addition, with participation from Hawktail (Michael Polansky), Greycroft (Katherine Power), True Beauty Ventures (Cristina Nuñez), Good Friends (the founders of Warby Parker, Harry's and Flamingo), as well as Gabrielle Bernstein and Katherine Schwarzenegger Pratt.","length":355,"tagName":"p"},{"type":"text","content":"Biologica grew out of Liz's lifelong struggle with common hormonal health issues. As a former family law attorney and mom of three, she tried countless products and found none that delivered the consistent, targeted support she needed. In conversations with fellow women, doctors, and Joey, who spent years building innovative consumer products at Allbirds, she realized the problem wasn't her - it was a market that overlooked how women's hormones actually change, and how each hormonal stage requires different nutritional supplements. Combining Liz's personal experience with Joey's background in consumer innovation, they set out to create the stage-specific care missing from so many women's lives.","length":727,"tagName":"p"},{"type":"text","content":""For me, the hardest part was never having a simple solution to help alleviate my hormonal symptoms that were worsening with age. When I started talking openly with other w...