Business
Allbirds Announces Promotions within its Executive Leadership Team
SAN FRANCISCO, Dec. 08, 2022 (GLOBE NEWSWIRE) -- Allbirds, Inc. (Nasdaq: BIRD), a global lifestyle brand that innovates with naturally derived materials to
About this update from Allbirds, Inc.
[{"type":"text","content":"SAN FRANCISCO, Dec. 08, 2022 (GLOBE NEWSWIRE) -- Allbirds, Inc. (Nasdaq: BIRD), a global lifestyle brand that innovates with naturally derived materials to make better footwear and apparel products in a better way, today announces promotions within its Executive Leadership Team. Kate Ridley, Allbirds’s Chief Brand Officer, has been promoted to Chief Brand and Product Officer and Benny Joseph, Allbirds’s Chief Technology Officer, has been promoted to Chief Technology and Culture Officer. Kate joined Allbirds in January 2022 from adidas where she most recently served as Senior Vice President of Brand in North America, and played an integral role in driving market-relevant product across lifestyle and performance categories, in concert with creative, results-driven marketing programs. Kate brings nearly 25 years of footwear experience to Allbirds, having started her career as a Category Manager at adidas from 2000 to 2012 and from 2014 to 2022 held positions of increasing responsibility across Asia-Pacific, Europe and North America. Concurrent with Ms. Ridley’s promotion, Co-CEO Tim Brown will expand his focus to include leadership of Allbirds’s Innovation Futures team, which encompasses Innovation and Sustainability. This team’s mandate is to ideate and source future innovation that will help shape the next generation of Allbirds’s sustainable product. Tim will also dedicate more time to external communications and building partnerships to amplify brand messaging, as well as Allbirds’s positioning as an industry leader in sustainability. Joey Zwillinger, Allbirds’s Co-CEO said, “One year post-IPO, we have so much to be proud of as an organization. These changes at the Executive Leadership Team level, coupled with other efforts the team is hard at work implementing to streamline processes and improve our supply chain, will best position Allbirds for its next phase of profitable growth. We have long envisioned uniting Brand and Product under one leader and we are thrilled to have found that leader in Kate Ridley.” “As a purpose-native company, our mission and culture have always been key to Allbirds’s success. The creation of a new Chief Culture Officer role symbolizes how important the Flock is to the future of this company and our focus on maintaining our culture of success. As the longest-serving member of our Executive Leadershi...