Business
Alkami's Generational Trends in Digital Banking Consumer Study Reveals Insights for Establishing Primacy
The perceived product relevance gap between consumers and regional and community financial institutions continues to widen PLANO, Texas, June 25, 2025
About this update from Alkami Technology, Inc.
[{"type":"text","content":"The perceived product relevance gap between consumers and regional and community financial institutions continues to widen\nPLANO, Texas, June 25, 2025 /PRNewswire/ -- Alkami Technology, Inc. (Nasdaq: ALKT) (\"Alkami\"), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the release of its new national research study conducted in partnership with Jason Dorsey and The Center for Generational Kinetics (CGK). The report, titled Anticipatory Banking: Establishing Primacy Across Generations Through Digital Sales and Service, reveals significant generational shifts in how digital banking Americans engage with financial institutions—and what they demand next. The insights in this report are aimed to help bank and credit union leaders navigate an increasingly dynamic financial services spectrum from traditional to digital, by uncovering hidden generational behaviors, unmet needs, and emerging opportunities - identifying moments where the right digital experience, data-driven interaction, or artificial intelligence (AI)-powered engagements can move an institution from being reactive to anticipatory.\n\n \n \n \n \n \n \n\n \n\"This research confirms what we've long observed in the market: the winners in banking will be those who act now to close the relevance gap between what consumers expect and what they're experiencing,\" said Allison Cerra, chief marketing officer at Alkami. \"Digital banking is no longer a service channel, it's the primary brand experience where across generations, consumers are demanding a more anticipatory, intuitive, and proactive interaction. Institutions that prioritize seamless onboarding, engagement, and AI-informed recommendations for growth, will earn not only primacy, but enduring trust across these segments,\" she continued.\nHighlights from the research findings include:\nDigital is the gateway for primacy84% of digital banking users say the quality of the digital banking experience is a top factor in choosing a provider.50% of digital banking Americans are willing to switch financial providers for a better digital experience; 31% already have.The primary or most important provider is where a debit card or mobile/online banking is used.A 5-minute digital account opening experience is essential to acquisition41% of all digital banking consumers would...