Business
PURA Publishes 420 Holiday Shareholder Update On Latest Industrial Hemp Transition Developments
PURA Publishes 420 Holiday Shareholder Update On Latest Industrial Hemp Transition Developments.
About this update from Alkame Holdings, Inc.
[{"type":"text","content":"\n Dallas, Texas, April 20, 2022 (GLOBE NEWSWIRE) -- Puration, Inc. (OTC Pink: PURA) today published a shareholder update from CEO Brian Shibley.  The update is included in its entirety below: Dear Shareholders: The closing of 2021, as reflected in our recently published 2021 annual report, completes our transition from a CBD beverage operation into a much more broadly focused industrial hemp company. The industrial hemp market is an exponentially larger opportunity than our previous CBD beverage focus. We have now completed our transition of the CBD beverage assets to our sister company, North American Cannabis Holdings, Inc. (OTC Pink: USMJ), and maintained a royalty revenue stream opportunity to be generated from USMJ’s ongoing efforts with the CBD beverage asset. More importantly, we have established the core components of our new industrial hemp business and expect to imminently establish revenue traction and begin rapidly building on that traction. It would be nice to for us to enjoy the consummation of this transition from CBD beverage company to industrial hemp company in a more receptive market than what we are currently experiencing in the shadow of uncertainty resulting from inflationary concerns and the war in Ukraine.  I am optimistic the transition milestone will eventually be reflected in the share price once the prevailing cloud of uncertainty in the market lifts, and I am very confident it will lift.  Growth opportunities clearly outweigh market hurdles in the long-term.  It’s only a matter of time until the long-term prospects for growth become more compelling than the short-term hurdles. In the meantime, we will continue to advance our industrial hemp plan and by the time optimism returns to the overall market, we are likely to have more milestones beyond our transition yet to be recognized. PURA continues to develop three synergistic lines of revenue: We are developing consultive revenue from our hemp education offering focused on helping clients integrate hemp into existing business offerings to improve overall profits. We are developing Co-Op revenue under our Farmersville Hemp Brand through partner hemp growers and processers selling under our brand.  We are developing strategic investment revenue through equity participation in related businesses. PURA is building its ...