Business
PURA and ALKM Cement Innovative Hemp Marketing Partnership With Equity Stake
PURA and ALKM Cement Innovative Hemp Marketing Partnership With Equity Stake.
About this update from Alkame Holdings, Inc.
[{"type":"text","content":"\n\n\n\nPURA and ALKM Cement Innovative Hemp Marketing Partnership With Equity Stake\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nPURA and ALKM Cement Innovative Hemp Marketing Partnership With Equity Stake\nPR Newswire\nDALLAS, Nov. 23, 2020\n\n\n\nDALLAS, Nov. 23, 2020 /PRNewswire/ -- Puration, Inc. (USOTC: PURA) today announced acquiring a five percent interest in Alkame Holdings, Inc. (USOTC: ALKM) as part of a strategic partnership where ALKM will provide specialized co-packing services for PURA hemp consumer products.\nPURA recently revealed a new hemp lifestyle brand that includes building a coalition of hemp farmers under one brand name in the same way that Sun-Maid Raisins brings together over 800 individual farmers to market raisins under one brand.\nPURA's recently launched hemp lifestyle brand initiative centers on engaging hemp advocate consumers in an overall ecosystem designed to collectively expand the base of knowledge surrounding the economic and environmental benefits of hemp and in so doing growing the overall hemp market.\nJust as Sun-Maid Raisins is a conduit for the sales of raisins from many raisin farmers, PURA plans to be a conduit for the sales of hemp from many hemp farmers.\nPURA has recently published a multimedia presentation on its overall hemp lifestyle brand strategy and Mr. Shibley has further elaborated on the hemp lifestyle brand strategy in a video interview conducted by CEO Roadshow.\nThe centerpiece of PURA's hemp lifestyle strategy is a recently acquired 72-acre property in Farmersville, Texas where PURA plans to partner with consumer advocates and other hemp industry companies to build demonstrable hemp-based products and services that expand market-wide awareness of hemp's economic and environmental benefits.\nPURA has already announced a pharmaceutical and neurocritical hemp extraction partnership with PAO Group, Inc. (USOTC: PAOG) and co-packing partnership with ALKM that are key components of PURA's overall hemp lifestyle brand initiative. \nNow, PURA and ALKM are further committing to the hemp strategy with an equity...