Business
Who Will Become the LaCroix of CBD Beverages -- CFN Media
Who Will Become the LaCroix of CBD Beverages -- CFN Media.
About this update from Alkaline Water Company Inc. (the)
[{"type":"text","content":"\nSEATTLE, Nov. 19, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – CFN Media Group (“CFN Media”), the leading agency and financial media network dedicated to the North American cannabis industry, announces publication of an article covering The Alkaline Water Co. and their entry into the CBD-infused beverage market. Most people have heard of LaCroix—the brand is the subject of a viral R&B single and even a popular t-shirt line. In 2017, the flavored sparkling water brand reported net sales of over $800 million with a growth rate that was nearly four-times greater than the sparkling water category.\n With the legalization of cannabis across a growing number of states, CBD-infused beverages have become increasingly popular among consumers. Google Trends notes that the search term “CBD Water” has surged in popularity over the past two years. Many consumers are eager to realize the potential health benefits of CBD in a convenient beverage format. Many alcohol giants have also taken an interest in the THC side of the space. Constellation Brands Inc. boosted its equity stake in Canopy Growth Corp. to 38 percent earlier this year at a cost of C$5 billion, while Molson Coors Brewing Co. formed a joint venture with The Hydropothecary Corporation around the same time to develop a line of non-alcoholic cannabis-infused beverages. But, what companies are best positioned to potentially become leaders in the space? Alkaline Water Builds a Moat The Alkaline Water Co. (TSX-V: WTER) (OTCQB: WTER) is quickly becoming a leader in the CBD water space. Building off  the success of its flagship Alkaline88® bottled water brand, the company began working on a CBD water product using the same proprietary Electrochemically Activated Water (ECA) system it has employed to create its signature 8.8 pH Alkaline88® without the use of any chemicals. The company recently reported revenue that soared 78 percent to $8.6 million during the fiscal second quarter after launching its hemp-derived CBD-infused Alkaline88® water product. With growing distribution in Walmart and CVS, the company has the potential to reach a wide range of new customers with these new products. The company’s newly launched hemp-derived CBD infused Alkaline88® water will init...