Business
The Alkaline Water Company Reports First Six Months Fiscal Year 2016 Financial Results
The Alkaline Water Company Reports First Six Months Fiscal Year 2016 Financial Results.

About this update from Alkaline Water Company Inc. (the)
[{"type":"text","content":"\n \n \n The Alkaline Water Company Reports First Six Months Fiscal Year 2016 Financial Results\n \n \nThe Alkaline Water Company Reports First Six Months Fiscal Year 2016 Financial Results\n\nSales for Six Months up 202% Over Prior Year\n\n \n SCOTTSDALE, AZ--(Marketwired - Nov 24, 2015) - The Alkaline Water Company Inc. (OTCQB: WTER) (the \"Company\"), developers of an innovative state of the art and proprietary electrolysis beverage process that is packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, has announced financial results for the period ended September 30, 2015.\n First Six Months Financial Results and Highlights\n Revenue from sales of our product for the six months ended September 30, 2015 were $3,232,864, as compared to $1,594,872 for the six months ended September 30, 2014, an increase of 202%. The increase in revenue is due to increased product distribution to retailers and continued strong sell-through to consumers.\n The Company's gross profit as a percentage of revenue for the quarter was 36%, as compared to 34 % for the same period in 2014, an increase of 5%. The increase in gross profit is a result of reduced raw material cost through greater volume purchases from our suppliers.\n During the for the six months ended September 30, 2015, our total operating expenses were $3,425,327, as compared to $5,123,658 for the six months ended September 30, 2014 a decrease of 49%. \n For the six months ended September 30, 2015, the total included $1,394,736 of sales and marketing expenses and $1,888,462 of general and administrative expenses, consisting primarily of approximately $892,760 of stock option compensation expense, and $203,540 of professional fees. Our stock compensation expense was incurred as a part of our issuance of stock grants to key consultants to develop our business. Although a non-cash expense, the value of such issuances had a material impact on our general and administrative expenses for the six months ending September 30, 2015.\n For the six months ended September 30, 2014 the total included $642,733 of sales and marketing expenses and $4,422,837 of general and administrative expenses, consisting primarily of approximately $2,198,838 of shares stock option compensation expense, and $272,040 of professional fees\n Net loss for the six months end...