Business
The Alkaline Water Company Inc. launches A88 Infused Beverage Division, Inc.
The Alkaline Water Company Inc. launches A88 Infused Beverage Division, Inc..
About this update from Alkaline Water Company Inc. (the)
[{"type":"text","content":"\nSCOTTSDALE, Ariz., Sept. 19, 2018 (GLOBE NEWSWIRE) -- The Alkaline Water Company Inc. (TSXV and OTCQB: WTER) (the \"Company\"), with products bottled under the trademark Alkaline88® that are available in over 40,000 retail locations across the U.S., including 39 of the Top 50 Grocers in the U.S., is pleased to announce the formation of A88 Infused Beverage Division, Inc., a wholly owned Nevada corporation (“A88 Infused”). A88 Infused will focus on brand extension and product innovations in the healthful water category. \n\n \n \n \n \n \n \n \n \n \n \n \n Products in Development\n \n \n \n \n \n \n \n \n\n “We are excited to announce the launch of our new A88 Infused Beverage Division, Inc. Our national success with Alkaline88® and expertise gained in the enhanced water segment makes A88 Infused a logical step in Alkaline88®’s brand evolution. We have partnered with industry leaders and experts to develop healthful products using the technology currently used by Alkaline88® as their foundation,” stated Richard A. Wright, President and CEO of The Alkaline Water Company Inc. “Consumer demand for enhanced and functional beverages is at an all-time high. Over 83% of consumers want some sort of nutritional or functional benefit in their water. A88 Infused is capitalizing on this trend with the planned launch of four new products centered around growing trends in the beverage space. A88 Infused is uniquely positioned to dominate these emerging beverage markets through our already established nationwide footprint of Alkaline88®,” stated Richard A. Wright, President and CEO of The Alkaline Water Company Inc. New Products Coming Soon to Market Will Include: Hemp-derived CBD infused Alkaline88® water Naturally Flavored Alkaline88® water Natural Sparkling Alkaline88® water Alkaline88® infused with Natural Vitamins and Minerals A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/0d70d94f-53ac-4d65-b54e-7beb91ef510b “We expect these new products to be all natural and plant derived. Each of the four initial areas were chosen based on our current customer demand, consumer demand, and market potential. Each new product line is already in various stages of development....