Business
The Alkaline Water Company Announces New Brokerage Agreement with Major National CPG Agency
The Alkaline Water Company Announces New Brokerage Agreement with Major National CPG Agency.
About this update from Alkaline Water Company Inc. (the)
[{"type":"text","content":"\n\n\n\nThe Alkaline Water Company Announces New Brokerage Agreement with Major National CPG Agency\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\nThe Alkaline Water Company Announces New Brokerage Agreement with Major National CPG Agency\nPR Newswire\nSCOTTSDALE, Ariz., April 24, 2025\n\n\n\nSCOTTSDALE, Ariz., April 24, 2025 /PRNewswire/ -- The Alkaline Water Company, Inc. (OTC: WTER -- hereinafter referred to as the \"Company\"), a leader in the beverage industry known for its purified alkaline water, enhanced with Himalayan rock salt, today announced it has entered into an exclusive brokerage agreement with one of North America's largest and most respected sales and marketing agencies. The agreement went into effect this month, marking an important milestone in the Company's strategic growth initiative.\n\nStrategic Collaboration\nThis agreement with a premier agency founded in 1927 will dramatically expand Alkaline88's retail presence across North America. With access to over 11,000 retail locations and a team of 60,000 representatives, this agreement positions our products to reach consumers through multiple channels including supermarkets, club stores, convenience stores, drug retailers, and mass merchants.\n\"We are thrilled to announce this new strategic brokerage agreement,\" stated Ricky Wright, CEO of The Alkaline Water Company. \"Working with an agency that has this level of market penetration will significantly enhance our ability to reach consumers nationwide. Their extensive retail network and industry expertise are exactly what we need to strengthen Alkaline88's position in the premium water category.\"\nNational Expansion\nThe new agreement provides Alkaline88 with representation through one of the industry's most established agencies, which serves more than 3,000 clients ranging from emerging brands to category leaders. Known for their innovative sales approach and deep retailer relationships across all major channels, they offer Alkaline88 unparalleled access to key decision-makers at major retail chains.\nThe agreement represents a key component of T...