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Alkaline Water Co. Noted for Innovation in Seeking Alpha Article Alongside Beverage Sector Majors
Alkaline Water Co. Noted for Innovation in Seeking Alpha Article Alongside Beverage Sector Majors.

About this update from Alkaline Water Company Inc. (the)
[{"type":"text","content":"\n \n \n Alkaline Water Co. Noted for Innovation in Seeking Alpha Article Alongside Beverage Sector Majors\n \n \nAlkaline Water Co. Noted for Innovation in Seeking Alpha Article Alongside Beverage Sector Majors\n\nUpbeat Consumer Beverage Article Positions Company at the Forefront of Sector Trend\n\n \n SCOTTSDALE, AZ--(Marketwired - Jul 29, 2014) - The Alkaline Water Company Inc. (OTCQB: WTER) (the \"Company\"), developers of an innovative state of the art proprietary electrolysis beverage process, packaged and sold in 3 liter and 1 gallon sizes under the trade name Alkaline88, was identified yesterday as part of an important, technology-driven subsector of the beverage industry in an article published on noted online research platform Seeking Alpha (http://seekingalpha.com).\n The article, titled \"What's Spouting: The Consumer Bottled Water Sector\" identified several key factors in this growing beverage sector:\n \n \n The demand in the bottled water sector both globally and domestically is increasing, as demonstrated by increased CAGR.\n \nTechnology has driven this market and continues to drive this market.\n \nBeverage companies with a water bottle strategy are on track to increase share value.\n \n \n The author emphasized the ongoing health and growth of the sector and noted that \"the largest portion of this global market is unflavored water, which is anticipated to reach $166 billion by 2018 with CAGR at 10.5 percent. A deeper dive reveals that flavored and functional water are anticipated to see the largest growth to approximately $29 billion over the same period with CAGR at 12 percent.\"\n The article goes on to identify that \"Health benefits aside, ionized waters and vitamin-enhanced waters are now the focus throughout the subsector.\" The author also notes, \"To understand how the subsector began overtaking traditional soda sales, and what new technologies are flowing, investors should look to these smaller bottled water companies which have led the way in innovation. One such company is The Alkaline Water Company Inc. (OTCQB: WTER) sells its main product, Alkaline88, in 49 of the U.S. states and the District of Columbia, representing 6,000 retail outlets.\"\n Alkaline Water Co. President & CEO Steven Nickolas states, \"We are delighted to receive a mention alongside some of the biggest ...