Business
Alkaline Water Co. Expands Wholesaler Strategy in Southern California
Alkaline Water Co. Expands Wholesaler Strategy in Southern California.
About this update from Alkaline Water Company Inc. (the)
[{"type":"text","content":"\n \n \n Alkaline Water Co. Expands Wholesaler Strategy in Southern California\n \n \nAlkaline Water Co. Expands Wholesaler Strategy in Southern California\n \n SCOTTSDALE, AZ--(Marketwired - Sep 22, 2016) - The Alkaline Water Company Inc. (OTCQB: WTER) (the \"Company\"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, today announced a major step in the expansion of its hybrid go-to-market strategy with the formation of a complete DSD (direct store delivery) network in Southern California to execute its single-serving (500 mL, 700 mL and 1 liter sizes) distribution in all trade classes throughout one of the largest and most diverse metropolitan markets. The anticipated growth of the single-serving segment of the business is expected to have a positive impact on the Company's overall margins and profitability. \n Alkaline88 has entered into exclusive territorial distribution agreements with tier 1 wholesalers, a who's who in Southern California including the likes of Pacific Beverage, Advance Beverage, Straub Distributing, Triangle Distributing, Heimark, Claypool, R&S Beverage, Balboa Distributing, Mission Beverage, Ace Beverage and Hangar 24, to distribute and penetrate deeper into the Southern California marketplace. \n \"We believe in our hybrid, go-to-market strategy that we've been able to execute in the state of Arizona with our wholesale partner Kalil Bottling. Now we've been able to take that same blueprint to Southern California, where we have the opportunity to execute with some of the best-in-class beverage wholesalers in the United States,\" states Richard A. Wright, COO of The Alkaline Water Company Inc.\n Mr. Wright adds, \"With our tremendous success achieving distribution of our 1 gallon and 3 liter containers in all the major regional chains of Southern California where we are the No. 1 alkaline water brand, we now have the partners and power of this wholesaler network distributing, selling and executing our small bottles to make Alkaline88 available to more accounts and meet the demand of our consumers.\"\n Alkaline88 intends to expand this distribution model to Northern California and parts of the Pacific Northwest before the end of the year, and into other strategi...