Lifestyle
Puff Cookies Doubles Retail Footprint with National Expansion and New Innovative Products
Puff Cookies, the fastest-growing cookie dough brand in the U.S., is thrilled to announce major national retail expansion, doubling its store count from 2,500 to over 5,500 locations in just one year. The brand's rapid growth is fueled by new distribution at major retailers, including Target, Albertsons, Safeway, Food Lion, and more, reflecting strong consumer demand for Puff Cookies' unique product offerings.
About this update from Albertsons Companies, Inc.
[{"type":"text","content":"First-of-its-kind cookie brand now in over 5,500 stores with playful, category-first innovation driving growth","length":110,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, Aug. 5, 2025 /PRNewswire/ -- Puff Cookies, the fastest-growing cookie dough brand in the U.S., is thrilled to announce major national retail expansion, doubling its store count from 2,500 to over 5,500 locations in just one year. The brand's rapid growth is fueled by new distribution at major retailers, including Target, Albertsons, Safeway, Food Lion, and more, reflecting strong consumer demand for Puff Cookies' unique product offerings.","length":460,"tagName":"p"},{"type":"text","content":"Puff Cookies is reimagining what cookies can be with a signature light, airy, and fluffy texture. Puff Cookies delivers high-quality, pre-portioned cookie dough, designed for mess-free and stress-free baking. The lineup includes nostalgic formats like Chocolate Chip, Fudge Brownie, Confetti, and the first-of-its-kind Cookie Skillet — a pre-portioned, oven-safe cookie in a single or double-serve tray — along with seasonal cut-out cookies introduced earlier this year.","length":470,"tagName":"p"},{"type":"text","content":"The seasonal cut-outs, available in festive shapes like pumpkins, bats, snowmen, and more, have quickly become a fan favorite. Puff Cookies is the only cookie dough brand offering pre-cut shapes for all seasons, making it easier than ever to bring a touch of joy to everyday moments and holiday gatherings, with none of the prep or cleanup.","length":340,"tagName":"p"},{"type":"text","content":""At Puff Cookies, we're bringing a new style of cookie to market that we envision as the next staple of every kitchen," said Alexis Grabel, Head of Marketing. "From our signature light, fluffy texture to first-of-their-kind formats like our Cookie Skillet and festive cut-out shapes, everything we create is designed to create more delicious, more effortless moments in your home and throughout your life. It's incredibly exciting to see our products reach even more kitchens across the country with this expansion."","length":544,"tagName":"p"},{"type":"text","content":"Since launching in 2023, Puff Cookies has seen triple-digit year-over-year growth, thanks to its innovation-first approach and strong retail partnerships...