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GEN Korean BBQ Expands from 31 to 300 Grocery Stores Amid Rising Demand

CERRITOS, Calif., Oct. 20, 2025 (GLOBE NEWSWIRE) -- GEN, the innovative leader in Korean BBQ and ready-to-cook meal consumer packaged goods (“CPG”) solutions, is proud to announce a major expansion of its grocery retail footprint through a new partnership with Pavilions, Albertsons and Vons. The company’s popular Ready-to-Cook Meats line, which launched just last month in 31 Pavilions stores, will now be available in over 300 Albertsons and Vons locations across the Southern California region. “

articleAlbertsons Companies, Inc.October 20, 20253/company/albertsons-companies/news/gen-korean-bbq-expands-from-31-to-300-grocery-stores-amid-rising-demand
GEN Korean BBQ Expands from 31 to 300 Grocery Stores Amid Rising Demand

About this update from Albertsons Companies, Inc.

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More updates from Albertsons Companies, Inc.

Korean BBQGEN Korean BBQAlbertsonsPavilionsKorean cuisineGENVons locationsready-to-cookbrand recognitiongrocery retail