Business
Way Partners with Alaska Air Group to Power New "Atmos Rewards Unlocked" Loyalty Experiences
Way, the premier experiential platform for enterprise brands, today announced a partnership with Alaska Air Group to power Atmos Rewards Unlocked, a newly launched loyalty offering as a part of the new Atmos Rewards loyalty brand. Unlocked provides customers of Alaska Airlines and Hawaiian Airlines with the ability to redeem points for experiences.
About this update from Alaska Air Group, Inc.
[{"type":"text","content":"Transforming points into extraordinary experiences for Alaska and Hawaiian Airlines loyalty members.","length":100,"tagName":"p","attribs":{}},{"type":"text","content":"AUSTIN, Texas, Aug. 20, 2025 /PRNewswire/ -- Way, the premier experiential platform for enterprise brands, today announced a partnership with Alaska Air Group to power Atmos Rewards Unlocked, a newly launched loyalty offering as a part of the new Atmos Rewards loyalty brand. Unlocked provides customers of Alaska Airlines and Hawaiian Airlines with the ability to redeem points for experiences.","length":400,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":108,"url":"https://media.zenfs.com/en/prnewswire.com/cb53bcbf9c63e0bdc4eaa0ad56c04734"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/6yAuDtpILKhsbzhWda8FHg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE5MDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/cb53bcbf9c63e0bdc4eaa0ad56c04734","width":400,"height":108}},"href":"https://mma.prnewswire.com/media/2753994/Way_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With experiences central to the DNA of its new loyalty program, Alaska Air Group turned to Way to bring this vision to life. Customers of Alaska and Hawaiian can now redeem points for 100+ new exclusive experiences. Way integrates seamlessly into Alaska's digital ecosystem, delivering an elegant, fully branded interface across web and mobile, enabling Atmos Rewards members to explore experiences with real-time availability, secure instant bookings with immediate confirmation, and bid on experiences through points-based auctions, all from one unified platform.","length":574,"tagName":"p"},{"type":"text","content":"With Way, Alaska removes the burden of pre-purchasing experiential inventory and managing manual processes while giving guests an easy way to discover experiences and redeem points.","length":181,"tagName":"p"},{"type":"text","content":""We're thrilled to introduce Atmos Rewards Unlocked, powered by Way, marking a bold new chapter in how we reward our guests. Alaska Air Group is proud to be the first and only airline leveraging Way's sophisticated technology and network of experience partners to create an elevated digital ...