Iceland is calling: Alaska Airlines launches new route to Reykjavík and unveils elevated comfort and care across 737 fleet

About this update from Alaska Air Group, Inc.

[{"type":"list","items":[{"val":[{"type":"text","content":"Guests can now book nonstop travel to Reykjavík, Iceland and look forward to Alaska's signature hospitality and the added bonus of complimentary Wi-Fi on every journey to the Land of Fire and Ice. ","length":200,"tagName":"p"}]},{"val":[{"type":"text","content":"Building on our award-winning reputation, we're debuting a suite of new onboard enhancements across our 737 fleet, including a refreshed First Class dining experience and our first-ever complimentary Premium Class Snack Basket offered on flights over 670 miles.","length":265,"tagName":"p"}]},{"val":[{"type":"text","content":"We're excited to share that our expanded partnership with Icelandair will offer guests elite access and greater connections across Europe.","length":142,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":607,"olType":false},{"type":"text","content":"SEATTLE, Sept. 4, 2025 /PRNewswire/ -- Alaska Airlines is taking its global reach further than ever with nonstop service to Reykjavík, Iceland, inviting travelers to book their next adventure at alaskaair.com. With flights starting May 28, 2026, guests can book today to discover Iceland's breathtaking landscapes, with daily summer flights from our global gateway in Seattle, all while enjoying an elevated travel experience thoughtfully upgraded from curb to cabin.","length":471,"tagName":"p"},{"type":"image","alt":"Alaska Airlines and UP.Labs launch Odysee, an AI-enabled startup taking a new approach to schedule optimization (PRNewsfoto/Alaska Airlines)","displaySize":"","headline":null,"caption":"Alaska Airlines and UP.Labs launch Odysee, an AI-enabled startup taking a new approach to schedule optimization (PRNewsfoto/Alaska Airlines)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":208,"url":"https://media.zenfs.com/en/prnewswire.com/8978a2cbe768c72a440abfb9c2faef63"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/xxMdLazrqEvfMlCJaaArpw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM2NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/8978a2cbe768c72a440abfb9c2faef63","width":400,"height":208}},"href":"https://mma.prnewswire.com/media/385847/Alaska_Airlines_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""The addition of Reykjavík expands Alaska's global footprint, connecting o...

More updates from Alaska Air Group, Inc.