Business
Alaska Airlines, Hawaiian Airlines transition to shared passenger service system to deliver a more seamless guest experience
Hawaiian Airlines today transitioned to the same Sabre passenger service system (PSS) used by Alaska Airlines, a significant integration milestone that provides guests flying with Alaska Airlines and Hawaiian Airlines a more seamless and consistent travel experience from booking to boarding across a growing global network.
About this update from Alaska Air Group, Inc.
[{"type":"list","items":[{"val":[{"type":"text","content":"The unified passenger service system will enable smoother booking and travel while unlocking the benefits of Atmos™ Rewards and a growing global network","length":152,"tagName":"p"}]},{"val":[{"type":"text","content":"Guests can manage trips via the single Alaska Hawaiian app featuring improved performance and self-service options","length":114,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":266,"olType":false},{"type":"text","content":"HONOLULU, April 22, 2026 /PRNewswire/ -- Hawaiian Airlines today transitioned to the same Sabre passenger service system (PSS) used by Alaska Airlines, a significant integration milestone that provides guests flying with Alaska Airlines and Hawaiian Airlines a more seamless and consistent travel experience from booking to boarding across a growing global network.","length":365,"tagName":"p"},{"type":"image","alt":"Alaska Airlines and Hawaiian Airlines logo","displaySize":"","headline":null,"caption":"Alaska Airlines and Hawaiian Airlines logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":57,"url":"https://media.zenfs.com/en/prnewswire.com/1475a267a78f2c0959cd623c94caf74e"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/rPz05w3oaEx45KLIo35tTQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEwMA--/https://media.zenfs.com/en/prnewswire.com/1475a267a78f2c0959cd623c94caf74e","width":400,"height":57}},"href":"https://mma.prnewswire.com/media/2963784/Alaska_Airlines_and_Hawaiian_Airlines_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The combined company's shared PSS serves as the central reservation technology that connects the digital tools and programs used by guests and employees; from websites, mobile app, Atmos™ Rewards and Huaka'i by Hawaiian loyalty programs, to airport kiosks and reservation records.","length":288,"tagName":"p"},{"type":"text","content":""We're doing something that no other U.S. airline has done before: Operating multiple brands on a single platform, and giving guests a smoother experience when they fly with Alaska and Hawaiian around the world," said Alaska Air Group CEO Ben Minicucci. "Credit to our teams who have worked for more than a year on this milestone that removes friction and unlocks the full strength of our combination moving forward.&...