Business
Akamai AI Brand Presence Optimizes Content and Raises Visibility in Agentic Search
Akamai AI Brand Presence Optimizes Content and Raises Visibility in Agentic Search
About this update from Akamai Technologies, Inc.
[{"type":"text","content":"Optimizing brand content for AI search and agentic trafficAs its own first customer, Akamai increased citations by 85% and brand presence by 364%AI bot traffic grew more than 300% year over year CAMBRIDGE, Mass., May 19, 2026 (GLOBE NEWSWIRE) -- As more people turn to AI to search and navigate the internet, Akamai (NASDAQ: AKAM) today introduced AI Brand Presence to help organizations optimize their content for AI search and traffic. AI Brand Presence enables businesses to automatically translate their website content for LLM search and AI agents, while monitoring bot activity and providing security at the edge. Consumers are increasingly engaging with brands through AI-generated search answers rather than direct website visits. The AI intermediary means fewer human visits and more bot activity on company websites. Akamai recently observed a 300% annual increase in AI bot traffic, and studies have found that nearly 60% of searches now end without a click. This seismic shift in internet behavior is breaking long-established marketing funnels, while introducing new risks around the veracity and visibility of information that’s retrieved and shared by LLMs. “The assumptions underpinning 20 years of digital strategy are breaking down in real time. We’re witnessing one of the most significant shifts in digital history, a move from human-driven search to machine-mediated discovery,” said Patrick Sullivan, CTO of Security Strategy at Akamai. “Businesses face the risk of digital invisibility. If you’re not the primary source of truth for the AI models your customers trust, you effectively don’t exist.” Purpose-built for the AI-driven web Akamai AI Brand Presence combines two core capabilities: AI-optimized context delivery: AI Brand Presence translates a website’s information into a format that AI can easily understand. This process happens automatically in the background, requires no back-end updates, and has no impact on the human visitor experience.Visibility and insights: A single dashboard reveals which AI models are visiting a site and what content they are consuming. It also tracks how those AI interactions turn into real traffic and customer engagement. Together, these capabilities enable brands to build an AI-first digital presence, ready for how users are beginning to discover, decide, and transact through AI across commerce a...