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Petal & Pup Celebrates Australian Roots and Global Growth with New Brand Identity
a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announces the launch of Petal & Pup's global evergreen brand campaign and the official debut of the brand's evolved identity.
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[{"type":"text","content":"New brand campaign marks the evolution of the women-led brand and its connection to women everywhere. ","length":101,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, March 13, 2026 /PRNewswire/ -- a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today announces the launch of Petal & Pup's global evergreen brand campaign and the official debut of the brand's evolved identity.","length":277,"tagName":"p"},{"type":"image","alt":"Petal & Pup Logo","displaySize":"","headline":null,"caption":"Petal & Pup Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":45,"url":"https://media.zenfs.com/en/prnewswire.com/3fcbe32f09862015956cbc291c11ab26"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/MPk3RpiTYaXqfI._OltlnQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTc5O2NmPXdlYnA-/https://media.zenfs.com/en/prnewswire.com/3fcbe32f09862015956cbc291c11ab26","width":400,"height":45}},"href":"https://mma.prnewswire.com/media/2933142/PP_BrandID__PP_WM_Horizontal_Lg_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Rooted in Petal & Pup's carefree Australian spirit, the evergreen campaign invites women everywhere to see themselves reflected in a shared joy for dressing up, connection, and the beauty found in life's moments, big and small. The campaign marks a defining chapter in the brand's evolution and reinforces its confidence, longevity, and growing global presence.","length":377,"tagName":"p"},{"type":"text","content":"The campaign introduces Petal & Pup's refreshed brand identity, blending its Australian beginnings with its position as an international fashion destination. True to the brand's women first philosophy, the campaign was created entirely by women, from models and creatives to production teams, embodying Petal & Pup's commitment to being a brand imagined by women for women.","length":393,"tagName":"p"},{"type":"text","content":""As we continue to grow globally, this campaign signals our long-term vision, confidence, and belief in building a brand that feels warm, emotive, and deeply connected to its community," said Victoria Estella Perry, President of Petal & Pup. "Petal & Pup was born in Australia, and while the campaign is rooted in where we be...