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CloudCommerce Subsidiary Parscale Digital Produces Results for BigRoad -- A Fleet Complete Company
CloudCommerce Subsidiary Parscale Digital Produces Results for BigRoad -- A Fleet Complete Company.
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[{"type":"text","content":"\nCloudCommerce Subsidiary Parscale Digital Produces Results for BigRoad -- A Fleet Complete Company\n\nCloudCommerce Subsidiary Parscale Digital Produces Results for BigRoad -- A Fleet Complete Company\n\n\nNational provider of hours-of-service compliance and fleet management solutions sees significant jump in business from Parscale Digital marketing campaign\n\nSANTA BARBARA, CA--(Marketwired - December 14, 2017) - CloudCommerce, Inc. (OTCQB: CLWD), a leading provider of data driven solutions, today announced that Parscale Digital, its wholly owned subsidiary, has successfully completed the first phase of a digital marketing campaign for BigRoad -- A Fleet Complete Company. Early results indicate a significant increase in sales.BigRoad was founded in 2011 with the goal of simplifying processes and procedures within the North American transportation industry. By building the most reliable and affordable hours-of-service (HOS) compliance and fleet management solutions, BigRoad has become the leading provider of technology for the freight and motorcoach industries. Today, BigRoad is the trusted compliance partner for over 40,000 fleets and 500,000 drivers.Parscale Digital's campaign included data-driven pay-per-click (PPC) search and app campaigns on Google, PPC search ads on iTunes, multi-faceted Facebook campaigns, redesign of the digital purchase funnel, and optimized conversion tracking. The initial two-month time frame of services resulted in an increase in sales of over 3,000% within the digital purchase funnel, while at the same time reducing costs of acquisition of those digital purchases by 95%. Additionally, BigRoad has realized an increase in inbound calls from digital marketing campaigns of over 200%, with over 58% decrease in cost of acquisition for inbound calls. The on-going campaign efforts are intended to continue through subsequent phases.\"When we first met with Parscale Digital, they were confident they could help us,\" said Alicia Bedard, Director of Marketing at BigRoad. \"Within days of that first meeting, they were implementing strategy that we discussed and started seeing results. They have been a great support and addition to our internal marketing team.\"\"We couldn't be more excited with BigRoad's initial results,\" said CloudCommerce CEO Andrew Van Noy. \"BigRoad is an amazing client to work with. The...