Business
Affle Inc Appoints Martin Price as Vice President, Products, to Advance Verticalised AI-Led Platform Strategy
Affle, a global technology company driving AI-powered consumer intelligence and mobile advertising, today announced that Martin Price has joined Affle Inc as Vice President, Products. In this role, Martin will lead Affle 3i verticalised AI-led platform strategy and product innovation with a focus on scaling Affle's Consumer Platform for 10x growth. Martin brings over 20 years of extensive relevant industry experience and has held senior product leadership roles at Liftoff, Vungle, Yahoo!, Vdopia
About this update from Affle 3i Limited
[{"type":"text","content":"Appointment reinforces Affle's commitment to AI-led innovation, product leadership, and growth in developed markets and key industry verticals","length":146,"tagName":"p"},{"type":"text","content":"SAN FRANCISCO, March 11, 2026 /PRNewswire/ -- Affle, a global technology company driving AI-powered consumer intelligence and mobile advertising, today announced that Martin Price has joined Affle Inc as Vice President, Products. In this role, Martin will lead Affle 3i verticalised AI-led platform strategy and product innovation with a focus on scaling Affle's Consumer Platform for 10x growth. Martin brings over 20 years of extensive relevant industry experience and has held senior product leadership roles at Liftoff, Vungle, Yahoo!, Vdopia, OpenX and BidMachine.","length":578,"tagName":"p"},{"type":"image","alt":"Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer","displaySize":"","headline":null,"caption":"Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/54fb626a384c4d13f905f0aa91c647fd"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/bnLObkSULEwqJjHatQPnKQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTcwNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/54fb626a384c4d13f905f0aa91c647fd","width":400,"height":400}},"href":"https://mma.prnewswire.com/media/2931539/Sameer_Sondhi_CEO.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This appointment marks another significant step in Affle's expansion strategy in developed markets under Sameer Sondhi. "We are excited to welcome Martin, who brings a powerful combination of strategic vision, deep industry knowledge, strong market understanding, and execution discipline," said Sameer Sondhi, CEO of North America and Chief Strategic Investments Officer at Affle. "Martin's background in developing and scaling impactful products will play an important role as we continue to strengthen our presence and capabilities across developed markets. His expertise and leadership will help shape the next wave of product innovation in this exciting GenAI era, where delivering meaningful value to our customers and partners across our key industry verticals is essenti...