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Second Cup® Announces Roll-out of Pinkberry® Frozen Yogurt Program
Second Cup® Announces Roll-out of Pinkberry® Frozen Yogurt Program Canad...
About this update from Aegis Brands Inc
[{"type":"text","content":"\n\n\n\nSecond Cup® Announces Roll-out of Pinkberry® Frozen Yogurt Program\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nMISSISSAUGA, ON, Sept. 7, 2017\n\n\n\nMISSISSAUGA, ON, Sept. 7, 2017 /CNW/ - The Second Cup Ltd. (TSX: SCU) is pleased to announce that it has signed a category exclusive licensing agreement with Pinkberry Canada Inc. (PCI) and will begin rolling out the Pinkberry Frozen Yogurt program in Second Cup cafés across the country starting this month.  Pinkberry was launched as a market test in four Second Cup locations earlier this summer.  Test results have been very positive with Pinkberry contributing significantly to sales and profitability as well as attracting new customers. \n\nGarry Macdonald, Second Cup's President & CEO said, \"I am very pleased to see Pinkberry driving double-digit sales growth in the test cafés and our team is excited to begin this rollout across the country.  We expect this new initiative, in conjunction with other products in development, to further differentiate Second Cup, enhance our customers' experience and build our sales momentum.\"\n\nSecond Cup Franchisees have expressed strong interest in bringing Pinkberry to their cafés.  Waeil Elbeah, multi-unit Franchisee and Advisory Council member said, \"The Pinkberry product is outstanding and perfectly complements our current offering.  It has the potential to significantly grow our sales and profitability.  I can't wait to launch Pinkberry in my cafés.\"\n\nThe Pinkberry brand is the leading premium brand in the frozen yogurt category.  Launched in California in 2005, Pinkberry has developed a cult-like following and is made with high-quality fresh ingredients, fresh hand-cut fruit and premium toppings.  The brand is owned by the Serruya family who recently became significant shareholders in Second Cup.  Aaron Serruya, President & CEO at PCI said, \"This licensing agreement brings together two great brands and provides an opportunity for us to accelerate the expansion of P...