Business
More ways to bring home the Second Cup coffee you've come to love
TRADING SYMBOL: The Toronto Stock Exchange - SCU MISSISSAUGA, ON , Sept. 19, 2013 /C...
About this update from Aegis Brands Inc
[{"type":"text","content":"\n\n\nTRADING SYMBOL: The Toronto Stock Exchange - SCU\n\n\nMISSISSAUGA, ON, Sept. 19, 2013 /CNW/ - The Second Cup Ltd. and Kraft\n Canada Inc. announced today they intend to launch whole bean and ground\n coffees, six SKUS in total, in grocery stores across Canada starting in\n February, 2014. This launch will offer Canadians more ways to enjoy the\n quality and variety they have come to expect from Second Cup. Expansion\n into the grocery channel enables the Second Cup brand to reach guests\n in markets that might not have a Second Cup café nearby and to better\n serve current Second Cup guests in-home.\n\n\nSecond Cup's premium coffees will be available in six different\n varieties and two formats, whole bean and ground. The launch will be\n supported with a new, fresh package design.\n\n\nThe whole bean coffee line-up in grocery will include Cuzco®, a Fair Trade, Organic mild roast, Second Cup's signature Paradiso® medium roast and Espresso Forte, the 100% Rainforest Alliance\n Certified™ dark roast.  The ground coffee line-up will include the\n signature Paradiso® medium roast, Colombian Supremo dark roast and Caramelo, Second Cup's\n most popular flavoured coffee. Each variety is Rainforest Alliance\n Certified™ with the exception of mild Cuzco®, which is Fair Trade, Organic, demonstrating the brand's commitment to\n quality and sustainable coffee farming.\n\n\n\"We are really excited about the new offerings in grocery because it\n gives Canadians another way to enjoy our delicious coffees at home,\"\n said Stacey Mowbray, President and Chief Executive Officer, The Second\n Cup Ltd. \"We serve some of the highest quality coffees available in\n Canada and our expansion in the grocery aisle will further establish\n Second Cup as a leading player in the premium coffee industry.\"\n\n\nThe introduction of the whole bean and ground coffees builds on Second\n Cup's success in on-demand, single-serve coffee in the grocery channel\n on the TASSIMO system.\n\n\n\"As the leading at-home coffee company in Canada, Kraft is thrilled to\n continue working with Second Cup\" said Doug Pritchard, Senior Director\n of Beverages for Kraft Canada.  \"Bringing Second Cup products onto the\n TASSIMO system has been very successful; this expansion of our\n partnership into at-home Roast and Ground...