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Great News for Second Cup® Coffee Lovers: Second Cup® Brand Launches NEW Paradiso® RealCup(TM) Single-Serve Capsules
MISSISSAUGA, ON , June 3, 2014 /CNW/ - The Second Cup Ltd. announced today that they wil...
About this update from Aegis Brands Inc
[{"type":"text","content":"\n\n\nMISSISSAUGA, ON, June 3, 2014 /CNW/ - The Second Cup Ltd. announced\n today that they will launch the new Second Cup® single-serve coffee in\n RealCup™ capsules in grocery stores and Second Cup® cafés across Canada\n in early August.\n\n\nThe line is compatible with Keurig® K-Cup®* brewing systems and will\n include Paradiso® medium and Paradiso® dark roast coffees which are\n both multi-region, 100% Rainforest Alliance Certified™ coffees.\n Paradiso® medium roast coffee is Second Cup's signature blend, medium\n bodied and fruity with a hint of sweetness. Paradiso® dark roast coffee\n is a deep and rich blend, with a smoky flavour and hint of cocoa. \n\n\n\"At Second Cup, our commitment to quality means delivering the best\n coffees the world has to offer,\" says Alix Box, Second Cup President\n and Chief Executive Officer. \"With the launch of Second Cup® coffee in\n RealCup™ single-serve capsules, we are proud to offer Canadians more\n ways to enjoy our high quality coffee in the comfort of their homes.\"\n\n\nToday's announcement also reflects an expansion of Second Cup's\n partnership with Kraft Canada Inc. Kraft Canada has been working to\n help make Second Cup® products available for consumers to enjoy at home\n by selling them in the grocery retail channel. Initially, the\n partnership included, TASSIMO T DISCs, Paradiso®, Paradiso® dark, Caffè\n Latte, Espresso Forte coffee brands and most recently Caramelo. It has since evolved to include three whole bean (Paradiso®, Cuzco® and\n Espresso Forte coffees) and three roast and ground coffees (Paradiso®,\n Colombian Supremo Dark and Caramelo coffees), and now two RealCup™\n capsules (Paradiso® and Paradiso® dark roast coffees). This\n single-serve product launch signals further growth in the home brewing\n industry by one of Canada's leading coffee industry players.\n\n\n*SECOND CUP® AND REALCUP™ BRANDS AND MOTHER PARKER'S TEA & COFFEE INC.,\n THE SECOND CUP LTD., KRAFT CANADA INC. AND KRAFT FOODS GROUP, INC. HAVE\n NO AFFILIATION WITH KEURIG GREEN MOUNTAIN INC. OR K-CUP®. KEURIG® and\n K-CUP® are registered trademarks of KEURIG GREEN MOUNTAIN INC.\n\n\nABOUT SECOND CUP\nFounded in 1975, Second Cup is a Canadian ...