Business
Introducing shopmilesandmore.com, Lufthansa's New Online Shopping Mall for Miles & More(R) Frequent Flyer Members
Introducing shopmilesandmore.com, Lufthansa's New Online Shopping Mall for Miles & More(R) Frequent Flyer Members.
About this update from Advantex Marketing International Inc.
[{"type":"text","content":"\n\n\n\n\nADX: TSX\n\nTORONTO, Oct. 24 /CNW/ - Advantex Marketing International Inc. (TSX:ADX),\nLufthansa and Miles & More International today announced the launch of\nshopmilesandmore.com, an online shopping mall which awards Miles & More\nmembers miles for every purchase made from the more than 55 leading North\nAmerican online retailers featured on the site. Participating stores include\nMacys.com, Eddie Bauer, Lands' End(R) and many more.\n\"Just in time for the holidays, we're pleased to offer our North American\nmembership an easy way to shop and earn miles at once through\nshopmilesandmore.com,\" said Marcus Casey, Director of Marketing and Customer\nRelations, The Americas, for Lufthansa. \"Advantex has assembled a world-class\nselection of participating online stores, closely aligned to the specific\nshopping preferences of our Miles & More members in a variety of categories\nincluding clothing & accessories, home dDecor, electronics, luxury gifts and\nmore. We are confident that shopmilesandmore.com will be a valuable asset for\nour members, enabling them to shop at the online stores they know, like and\ntrust while earning miles towards award travel with every purchase.\"\n\"The opportunity to earn frequent flyer miles on purchases provides an\nincentive for affluent consumers to choose one merchant over another,\nconfirmed by numerous research studies,\" said G. Randall Munger, Chairman and\nChief Executive Officer of Advantex. \"The new shopmilesandmore.com site is a\ndirect channel for merchants to connect with thousands of motivated affluent\nMiles & More members who will shop online this holiday season knowing that\nthey are getting closer to their next vacation with every gift purchased for\nfamily and friends.\"\nThe breadth of Advantex's responsibilities for the shopmilesandmore.com\ninclude web site development and maintenance, merchant management and\nmarketing, reward processing and fulfillment, database management, analytics\nand reporting, and other services related to the site's operations.\nIt is estimated that more than 115 million consumers will shop online in\n2006, with the majority of the activity occurring in the last quarter of the\nyear. Information from Shop.org indicates that 59% of online shoppers prefer\nshopping through aggregate sites such as the Miles & More Onlin...