Business
Advantex to build North American online shopping mall for Lufthansa Miles & More(R) frequent flyer program
Advantex to build North American online shopping mall for Lufthansa Miles & More(R) frequent flyer program.
About this update from Advantex Marketing International Inc.
[{"type":"text","content":"\n\n\n\n\nADX: TSX\n\nTORONTO, Aug. 10 /CNW/ - Advantex Marketing International Inc. (TSX:ADX)\ntoday announced that it has signed a multi-year agreement with Lufthansa\nGerman Airlines and Miles & More International to build a North American\nonline shopping mall for Miles & More - the frequent flyer program of\nLufthansa. There are approximately 12 million members of the Miles & More\nprogram globally, 10% of which live in North America.\nMembers will earn miles on their purchases when shopping online at\nhttp://shopmilesandmore.com, which offers a large selection of leading North\nAmerican e-retailers such as Lands' End, Dell Home Systems, FTD.com, Harry and\nDavid, Nordstrom.com, The Sharper Image and more. The Miles & More Online\nShopping Mall is scheduled to launch in October 2006, just in time for the\nbusy holiday shopping season.\n\"Advantex earns income from participating e-retailers on every purchase\noriginating from our Online Shopping Malls,\" said G. Randall Munger, Chairman\nand Chief Executive Officer of Advantex. \"Our partnership with the Miles &\nMore program opens the door to a large and lucrative market for Advantex and\nour participating e-retailers - North American consumers who are international\ntravelers. This distinguished group includes high-income business people and\nprofessionals, who have embraced the ease and convenience of online shopping\nas part of their busy lifestyle.\"\n\"The Miles & More Online Shopping Mall is an easy and natural way for our\ngrowing North American membership to earn miles doing everyday things -\nordering flowers, the latest best-seller or a spouse's birthday gift,\" said\nMarcus Casey, Director of Marketing and Customer Relations, The Americas, for\nLufthansa. \"We're very pleased to have Advantex as our partners in this\nexciting initiative and we look forward to developing the Mall to its fullest\npotential,\" Casey added.\nThe breadth of Advantex's responsibilities for the North American Miles &\nMore Online Shopping Mall includes web site development and maintenance,\nmerchant management and marketing, award processing and fulfillment, database\nmanagement, analytics and reporting, and other services related to the site's\noperations.\nRecent data shows that online shopping sales in the U.S. grew four times\ngreater than storefront and ...