Advantex takes first important step in strategic plan; will sell Samplex Group

ADX: TSX

TORONTO, June 6 /CNW/ - Advantex Marketing International Inc. (TSX:ADX)
has announced its plans to sell the Samplex Group, the first step in a
comprehensive strategic plan for the Company to strengthen its competitive
position, streamline operations, and provide capital required to grow its
loyalty marketing business.
The Company has reviewed offers for the Samplex business and is in
advanced negotiations with a potential buyer. Net proceeds from the sale are
expected to exceed $3 million.
The multi-step strategic plan is the result of a year-long detailed
assessment of the Company's core competencies, competitive strengths, growth
opportunities, and operating costs by Advantex management and the Board of
Directors. A decision was taken to focus Advantex on growing its leadership
position in the burgeoning Canadian loyalty marketing sector and advancing the
Company's online loyalty marketing business. As a result of this review, the
Samplex Group was determined to be a non-core business unit and its sale will
unlock its underlying value for the benefit of the Company's core business.
"This is the first of a series of initiatives to enhance Advantex's
leadership position in the loyalty marketing sector, and strengthen our
loyalty marketing platforms for future growth and profitability," said G.
Randall Munger, Chairman and Chief Executive Officer. "We are confident of
delivering improved value for our shareholders, strategic partners, employees
and all other stakeholders as our strategic plans come to fruition."

About Advantex Marketing International Inc.

Advantex Marketing International Inc. is a leading loyalty marketing
company, specializing in merchant-based customer loyalty and rewards programs.
Advantex programs build new and repeat business for participating merchants
from the most desirable customers of leading North American companies. The
Company offers a comprehensive range of turn-key marketing services,
including: strategic planning; program design, development and execution;
multi-media communications; Internet and database services; data capture and
award processing interfaces; analytics and reporting; creative design and
production; and customer service. Advantex loyalty partners include CIBC,
United Mileage Plus, Delta Air Lines, The New York Times, Alaska Airlines, US
Airways, and other major North American corporations, as well as a growing
list of restaurants, retailers, golf courses, small inns and resorts. Advantex
is a public company, traded on the Toronto Stock Exchange under the symbol
"ADX". For additional information on Advantex, please visit www.advantex.com.

%SEDAR: 00004122E