Business
Advantex expands long-term relationship with the New York Times, launches TimesPoints(TM) Online Shops
Advantex expands long-term relationship with the New York Times, launches TimesPoints(TM) Online Shops.
About this update from Advantex Marketing International Inc.
[{"type":"text","content":"\n\n\n\n\nTSX:ADX\n\nTORONTO, Jan. 20 /CNW/ - Advantex Marketing International Inc. (TSX:ADX)\nis pleased to announce the expansion of its long-term relationship with The\nNew York Times with the launch of TimesPoints Online Shops\n(http://timespointsonlineshops.com), an online shopping mall for The New York\nTimes New Online Member Rewards Program. Through the online shopping mall, New\nYork Times subscribers will earn TimesPoints when shopping at many of the \nbest-known online retailers including The Sharper Image, Barnes&Noble.com,\nHarry and David, Dell.com and others.\n\"TimesPoints Online Shops, our first online shopping mall program for a\nmajor daily newspaper, is a prime example of how Advantex is leveraging its\nrelationships, infrastructure, and systems to create opportunities for\nincremental revenue growth,\" said G. Randall Munger, Chairman and Chief\nExecutive Officer of Advantex. \"Advantex has a long and successful track\nrecord of developing and delivering loyalty programs for the newspaper\nindustry, including our popular Dining and Recreation Books, and the\npredecessor subscriber loyalty program for The New York Times, which operated\nfor more than 10 years. We are very pleased to continue our long-term\nrelationship with The New York Times with this exciting new initiative.\"\nEach point earned is worth the equivalent of $1 in eligible products and\nservices. Members can apply TimesPoints to pay for their subscription or to\nredeem towards other great rewards from The New York Times.\nThe breadth of Advantex's responsibilities for TimesPoints Online Shops\nincludes Web site development and maintenance, merchant management and\nmarketing, award processing, database management, analytics and reporting, and\nother services related to the site's operations.\n\"The significant investment Advantex has made in scalable online\ntechnology is producing results. Contribution from our online shopping malls\nis increasing, the result of the growing popularity of online shopping, a more\nrobust merchant base, and the launch of additional mall programs,\" said Mr.\nMunger. \"Advantex has established a commanding presence in the online\nmarketing sector through our airline loyalty programs.\"\n\nAbout Advantex Marketing International Inc.\n\nAdvantex Marketing International Inc. is a leading marketing services\ncompa...