Advantex concludes search for strategic alternatives

ADX: TSX

TORONTO, Sept. 14 /CNW/ - Advantex Marketing International Inc. (TSX:ADX)
today announced that its Board of Directors has concluded its strategic
alternatives initiative to maximize value for the company's shareholders.
A Special Committee of independent directors of the Board, established to
supervise the strategic initiative, considered proposals from several parties
during the past year, resulting in the sale of the Samplex Group on June 30,
2005. The directors concluded that the interest expressed by several parties
in the acquisition of, or merger with, Advantex would not create sufficient
additional value for shareholders and therefore will not be pursued at this
time.
Advantex also announced that, with the conclusion of the strategic
alternative initiative, the company's President and Chief Operating Officer,
Allison L. Smith, will step down when a successor has been recruited.
"Over the past several months, the Board and I discussed their request
for my resignation to address current and evolving corporate governance
standards and practices, and their concerns regarding the perceived and
potential conflicts of interest arising out of my positions as President, COO
and a director of Advantex, given my marital relationship with G. Randall
Munger, Advantex's Chairman and Chief Executive Officer," said Ms. Smith. "I
agreed with the Board's request for me to relinquish my positions with the
Company and to postpone my resignation pending the completion of the strategic
alternatives initiative, given the possible sale or merger of the company.
"As the strategic initiative has now ended and no further transactions
are contemplated at this time, I have now agreed to continue as the President
and COO of Advantex until my successor is hired, or until such earlier date as
requested by the Board," Ms. Smith said. "I have also decided not to stand for
re-election as a director of the company at the next annual meeting."
Ms. Smith joined Advantex in 1988, at an early stage in the company's
development when revenues were less than $1 million. She has held increasingly
responsible positions in virtually every area of the company and was appointed
President in November 1994. Ms. Smith has been instrumental in setting the
pace of the company and has been a driving force in making it one of Canada's
leading marketing services companies.

About Advantex Marketing International Inc.
Advantex Marketing International Inc. is a leading marketing services
company, specializing in integrated marketing solutions for its Merchant and
Channel Partner clients. Advantex offers a range of products and services
including coalition loyalty rewards programs, online shopping malls, direct
marketing, online and email promotion, and data capture and award processing
systems. Advantex loyalty partners include CIBC, United Airlines, Delta Air
Lines, The New York Times, Alaska Airlines, US Airways, and other major North
American corporations, as well as a growing list of restaurants, online
retailers, golf courses, small inns and resorts. Advantex is traded on the
Toronto Stock Exchange under the symbol "ADX". For additional information on
Advantex, please visit www.advantex.com.

This press release may include statements about expected future events
and/or financial results that are forward-looking in nature and subject to
risks and uncertainties. Advantex cautions that actual performance will be
affected by a number of factors, many of which are beyond its control. Future
events and results may vary substantially from what Advantex currently
foresees. Discussion of the various factors that may affect future results is
contained in Advantex's recent filings with Canadian securities regulatory
authorities.

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