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Advantex Marketing International Inc.
Advantex announces Q3 2005 results and second consecutive quarter of year-over-year improvement
Published May 16 2005
5 min read

Advantex announces Q3 2005 results and second consecutive quarter of year-over-year improvement

ADX: TSX

TORONTO, May 16 /CNW/ - Advantex Marketing International Inc. (TSX:ADX)
is pleased to report its results for the period ending March 31, 2005, and the
second consecutive quarter of improvement compared to the same period in the
previous year.

-  Net results for the quarter improved by 46% or $0.6 million
   year-over-year
-  Cash flow from operating activities reached breakeven
-  Consolidated gross margin improved 14% year over year
-  Merchant participation is steadily increasing from the low in 2004

Sales and fees for the third quarter ended March 31, 2005 were
$17.1 million compared with $15.6 million in the same quarter last year. The
$1.5 million increase was principally the result of the upswing in the
Company's Canadian Credit Card Loyalty business. The Company's operating loss
before amortization, interest and income taxes was $0.5 million for Q3 2005,
an improvement of $0.5 million compared to an operating loss of $1.0 million
before amortization, interest and income taxes, in Q3 2004. The Net Loss for
Q3 2005 was $0.7 million ($0.02 per share) compared to a Net Loss of
$1.3 million ($0.02 per share) for Q3 2004, an improvement of 46% or
$0.6 million. Cash and Cash Equivalents at March 31, 2005 were $1.4 million, a
decrease of $0.1 million during the quarter.
"Advantex is a leader in the Canadian loyalty marketing sector, with the
unparalleled ability to build and sustain strong national merchant
coalitions," said G. Randall Munger, Chairman and Chief Executive Officer of
Advantex. "The upward trend in our quarterly results is reflective of the
increased merchant participation in our Canadian loyalty programs, and of
improvements we are making internally to trim costs and streamline operations.
We have improved results significantly over the past two quarters and we
expect this trend to continue."

Outlook

Canada
Plans are in place for the Company to introduce a Merchant Funding
Program that is expected to increase merchant participation. Under the
Merchant Funding Program, participating merchants receive cash advances based
on purchased rights to future credit card sales over an extended period of
time, up to six months. Advances are repaid, and Advantex earns income, as
credit cardholders make purchases at the participating establishments.
Importantly, the Merchant Funding Program substantially improves gross margins
when added to Advantex's current loyalty marketing programs.

Online Shopping Malls
Advantex's Online Shopping Mall business is expected to grow as mall
enrolment and shopping volumes climb and new malls are added. The marketing
audience for the online shopping malls currently consists of approximately
20 million active frequent flyer members, and there are over 250 participating
national brand and boutique e-retailers. Continued improvements in fee rates
earned and increased consumer purchasing are expected to result in improved
divisional contribution year-over-year.
A new Online Shopping Mall platform developed over the past year
increases the Company's speed to market for new customized mall programs and
provides greater flexibility in creating and managing special promotions, both
of which provides the Company with important competitive advantages.

The New York Times
Advantex and The New York Times are developing a major new loyalty
initiative, scheduled for implementation in calendar 2005 and full launch in
early 2006. The new program will be considerably broader in scope than the
current TimesCard program.

Samplex
Samplex continues to focus its efforts on revenue growth through organic
and new business initiatives. Improved pricing strategies, in-store marketing
initiatives and new packaging formats are a few of the strategies being
employed to fuel Samplex growth. In conjunction with revenue growth
initiatives, Samplex is conducting internal analysis, identifying
opportunities to reduce direct operating costs for fiscal 2006.

Strategic Initiatives
Advantex is exploring joint ventures and other forms of strategic
partnerships with a view towards maximizing shareholder value. As part of the
ongoing review of strategic initiatives, the Company may consider selling
Samplex. The Company has engaged Quorum Funding Corporation to assist in
developing strategic alternatives and in arranging financing. Petsky Prunier
LLC of New York has been engaged to assist Quorum.


About Advantex Marketing International Inc.
Advantex Marketing International Inc. is a leading loyalty marketing
firm, specializing in knowledge-based customer loyalty and rewards programs.
Advantex loyalty and rewards programs build new and repeat business for
participating merchants and product marketers, from the most desirable
customers of leading North American companies. The Company offers a
comprehensive range of turn-key marketing services, including: strategic
planning; program design, development and execution; multi-media
communications; Internet and database services; data capture and award
processing interfaces; analytics and reporting; creative design and
production; and customer service. Advantex loyalty partners include Alaska
Airlines, CIBC, Delta Air Lines, The New York Times, United Mileage Plus, US
Airways, and other major North American corporations, as well as a growing
list of restaurants, retailers, golf courses, small inns and resorts. Advantex
is a public company, traded on the Toronto Stock Exchange under the symbol
"ADX". For additional information on Advantex, please visit www.advantex.com.



                ADVANTEX MARKETING INTERNATIONAL INC.

                  CONSOLIDATED FINANCIAL STATEMENTS
                 For the period ended MARCH 31, 2005

The accompanying consolidated financial statements have been prepared by
management and approved by the Board of Directors of the Company. Management
is responsible for the information and representations contained in these
consolidated financial statements and other sections of this report.
An auditor has not performed a review of these financial statements.


<<
                ADVANTEX MARKETING INTERNATIONAL INC.
          CONSOLIDATED BALANCE SHEETS (unaudited - note 1)

                                                  MARCH 31,      JUNE 30,
AS AT                                   NOTE          2005          2004
(in thousands)                                         ($)           ($)

ASSETS
  Current:
  Cash and cash equivalents                          1,442         2,337
  Accounts receivable                                1,884         2,108
  Purchased receivables                              1,914         2,395
  Inventory                                            929         1,803
  Prepaid expenses and sundry assets                   203           176
-------------------------------------------------------------------------
                                                     6,372         8,819
-------------------------------------------------------------------------
  Long term:
  Capital and other assets                             973         1,106
  Deferred financing charges                           319           259
-------------------------------------------------------------------------
                                                     1,292         1,365
-------------------------------------------------------------------------

TOTAL ASSETS                                         7,664        10,184
-------------------------------------------------------------------------
-------------------------------------------------------------------------

LIABILITIES
  Current:
  Accounts payable and accrued
   liabilities                                       4,277         4,828
  Deferred revenue                                     266           536
-------------------------------------------------------------------------
                                                     4,543         5,364

  Long term:
  Convertible debenture payable            3         3,412         3,155
-------------------------------------------------------------------------

TOTAL LIABILITIES                                    7,955         8,519
-------------------------------------------------------------------------

SHAREHOLDERS' DEFICIENCY
  Capital Stock                            4
  Class A preference shares                              4             4
  Common shares                                     21,463        20,815
-------------------------------------------------------------------------
                                                    21,467        20,819
Contributed surplus                                     60            60
Equity portion of convertible debenture    3           880           880
Reserve for issuance of shares                           -           648
Deficit                                            (22,698)      (20,742)
-------------------------------------------------------------------------
                                                      (291)        1,665
-------------------------------------------------------------------------

TOTAL LIABILITIES AND SHAREHOLDERS' DEFICIENCY       7,664        10,184
-------------------------------------------------------------------------
-------------------------------------------------------------------------



                ADVANTEX MARKETING INTERNATIONAL INC.
      CONSOLIDATED STATEMENTS OF NET LOSS (unaudited - note 1)

                                Three Months Ended     Nine Months Ended
                                      March 31              March 31
(In thousands except net loss      2005       2004       2005       2004
 per common share)                  ($)        ($)        ($)        ($)

REVENUE
  Sales and fees                 17,068     15,606     56,781     63,051
  Direct costs                   15,019     13,814     49,781     56,510
-------------------------------------------------------------------------
                                  2,049      1,792      7,000      6,541

OPERATING EXPENSES
  Selling                         1,173      1,335      3,944      4,414
  General and administrative      1,327      1,451      4,218      4,006
-------------------------------------------------------------------------
                                  2,500      2,786      8,162      8,420

LOSS BEFORE AMORTIZATION
 AND INTEREST                      (451)      (994)    (1,162)    (1,879)
-------------------------------------------------------------------------

  Amortization                      104        110        292        359
  Interest                          172        154        502        438
-------------------------------------------------------------------------
                                    276        264        794        797
-------------------------------------------------------------------------

LOSS BEFORE INCOME TAXES           (727)    (1,258)    (1,956)    (2,676)

  Realization of income tax
   benefits                           -        (76)         -      1,424
-------------------------------------------------------------------------

NET LOSS                           (727)    (1,334)    (1,956)    (1,252)
-------------------------------------------------------------------------
-------------------------------------------------------------------------

NET LOSS PER COMMON SHARE         (0.02)     (0.02)     (0.04)     (0.02)
-------------------------------------------------------------------------
-------------------------------------------------------------------------



       CONSOLIDATED STATEMENTS OF DEFICIT (unaudited - note 1)

NINE MONTHS ENDED MARCH 31                            2005          2004
(In thousands)                                         ($)           ($)

BALANCE AT THE BEGINNING OF THE PERIOD             (20,742)      (18,918)

Net loss                                            (1,956)       (1,252)
-------------------------------------------------------------------------
BALANCE AT THE END OF THE PERIOD                   (22,698)      (20,170)
-------------------------------------------------------------------------
-------------------------------------------------------------------------



                ADVANTEX MARKETING INTERNATIONAL INC.
     CONSOLIDATED STATEMENTS OF CASH FLOWS (unaudited - note 1)

                                 Three Months Ended     Nine Months Ended
                                      March 31              March 31
                                   2005       2004       2005       2004
(In thousands)                      ($)        ($)        ($)        ($)

CASH WAS PROVIDED (USED IN):

OPERATING ACTIVITIES
  Net loss                         (727)    (1,334)    (1,956)    (1,252)
  Items not involving cash:
    Amortization of capital
     assets                         104        110        292        359
    Accretion charges                45         39        132         85
    Amortization of deferred
     financing charges               25         17         65         56
-------------------------------------------------------------------------
                                   (553)    (1,168)    (1,467)      (752)
Changes in non-cash working
 capital items                      524         20        732       (438)
-------------------------------------------------------------------------
Cash provided by (used in)
 operating activities               (29)    (1,148)      (735)    (1,190)

FINANCING ACTIVITIES
  Obligation to issue shares          -        (32)         -        648

INVESTING ACTIVITIES
  Purchase of capital assets        (24)        (5)      (160)       (53)
-------------------------------------------------------------------------

NET DECREASE IN CASH AND
 CASH EQUIVALENTS                   (53)    (1,185)      (895)      (595)

  Cash and cash equivalents at
   the beginning of the period    1,495      3,848      2,337      3,258
-------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT
 THE END OF THE PERIOD            1,442      2,663      1,442      2,663
-------------------------------------------------------------------------
-------------------------------------------------------------------------

ADDITIONAL INFORMATION
  Interest paid                     203        199        403        401



Notes to Financial Statements
For the nine months ended March 31, 2005 (unaudited)

1.  SIGNIFICANT ACCOUNTING POLICIES

    The interim unaudited financial statements for the nine months ended
    March 31, 2005 have been prepared on a consistent basis with the
    Company's annual consolidated financial statements for the year ended
    June 30, 2004 and should be read in conjunction with the accounting
    policies and other disclosures in those consolidated financial
    statements. The enclosed consolidated financial statements do not
    include all the disclosures required by generally accepted accounting
    principles applicable to annual financial statements.

2.  STOCK OPTIONS

    During the period, the Company issued 1,500,000 options to certain
    directors at an exercise price of $0.25 per common share and
    200,000 options to certain non-executive employees at an exercise
    price of $0.14. These options expire on July 20, 2009. The options
    issued to directors are exercisable at any time.

    The Company calculated the fair value of the stock options issued
    during the period using the Black-Scholes option pricing model and
    determined their value to be immaterial. Accordingly, no expense has
    been recorded in these financial statements upon the issue of these
    options. The assumptions used in the model were a risk free interest
    rate of 4.4%, an expected life of five years, an expected volatility
    of 10% and no expected dividends on the common shares.

3.  CONVERTIBLE DEBENTURE PAYABLE

    The Company met its financial covenants under the convertible
    debenture agreement as at March 31, 2005. In July 2004, certain of
    the financial covenants under the convertible debenture agreement
    were amended in exchange for the issuance of 500,000 warrants to
    debenture holders with each warrant entitling the holder to purchase
    one Advantex common share at $0.25 per share. The debenture holders
    had the right to require the Company to repurchase the warrants for a
    payment of $0.25 per warrant ($125,000 in total), exercisable before
    November 15, 2004. All of the debenture holders exercised this right.
    The Company satisfied its obligation to repurchase the warrants by
    increasing the principal amount of the convertible debenture by
    $125,000 and increasing Deferred Financing Charges by the same
    amount. The conversion price associated with this amount is $0.13 per
    common share and the additional number of common shares which may be
    issued upon conversion is 961,538; the fair value of the equity
    portion of the conversion option was not recorded because the amount
    was determined to be nominal.

4.  CAPITAL STOCK

    In March 2005, the Company exercised its right to purchase all of the
    issued and outstanding units of Advantex Systems Limited Partnership
    (the "Advantex Partnership") held by Madison Grant Limited
    Partnership III (the "MG Partnership"). The units were purchased in
    exchange for an assignment of certain promissory notes totalling
    $8,760,000 (which had been previously eliminated upon consolidation
    of the financial statements) and the issuance of 8,000,000 common
    shares of the Company. Upon completion of the acquisition, a
    marketing agreement among the Company, the MG Partnership and the
    Advantex Partnership was terminated and, accordingly, the Company's
    financial commitment for marketing and promotion thereunder was also
    terminated. The Company transferred the amount recorded as Reserve
    for Issuance of Shares of $648,000 to Common Shares.

                                                    Issued Common Shares
                                                    Number        Amount
       Balance as at June 30, 2004              50,493,831  $ 20,814,938
       Issue of common shares                    8,000,000       648,000
                                                ----------    ----------
       Balance as at March 31, 2005             58,493,831  $ 21,462,938
                                                ----------    ----------
                                                ----------    ----------



5.  SEGMENTED INFORMATION

    (A) By geographical distribution (in thousands)

                        Three Months ended         Nine Months ended
                             March 31                   March 31
                                      Consoli-                   Consoli-
                     Canada     U.S.   dated    Canada     U.S.   dated
                     ------     ----   -----    ------     ----   -----
    Sales and Fees
      2005           16,609      459   17,068   55,635    1,146   56,781
      2004           15,131      475   15,606   62,123      928   63,051


    (B) By operating group (in thousands)

                        Three Months ended         Nine Months ended
                             March 31                   March 31
                                      Consoli-                   Consoli-
                    Advantex  Samplex  dated  Advantex  Samplex   dated
                    --------  -------  -----  --------  -------   -----
    Sales and Fees
      2005           16,569      499   17,068   52,724    4,057   56,781
      2004           15,232      374   15,606   58,903    4,148   63,051

    Amortization of Capital Assets
      2005              103        1      104      288        4      292
      2004              108        2      110      354        5      359

    Interest and Financing Charges
      2005              172        -      172      502        -      502
      2004              154        -      154      438        -      438

    Net Income (Loss) Before Income Taxes
      2005             (469)    (258)    (727)  (1,937)     (19)  (1,956)
      2004             (967)    (291)  (1,258)  (2,719)      43   (2,676)

    Realization of Income Tax Benefits
      2005                -        -        -        -        -        -
      2004              (76)       -      (76)   1,424        -    1,424

    Total Assets
      2005                                       6,148    1,516    7,664
      2004                                       8,258    1,356    9,614

    Expenditures for Capital Assets
      2005               24        -       24      160        -      160
      2004                5        -        5       53        -       53

    The Company allocates expenses between divisions based on use of
    resources and funding requirements. As such management fees are
    charged and interest and financing costs are allocated to the
    divisions on that basis for internal reporting purposes. Senior
    management relies on the same segmented information to evaluate
    operations. Certain of the comparative figures have been reclassified
    to conform with management's basis for evaluation of operations.

6.  COMPARATIVE FIGURES

    Certain of the comparative figures have been reclassified to conform
    to the presentation adopted in the current year.
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%SEDAR: 00004122E