Advantex and CIBC renew and expand long-term agreement

ADX: TSX

TORONTO, July 20 /CNW/ - Advantex Marketing International Inc.
("TSX:ADX"), is pleased to announce that it has signed an agreement with CIBC
continuing Advantex's merchant-based loyalty marketing programs for premium
CIBC VISA cards through December 31, 2009. Premium CIBC VISA cards include the
CIBC Aerogold VISA card, CIBC Aero Corporate VISA card, CIBC Aero Classic VISA
card, CIBC Aventura Gold VISA card, CIBC Dividend Platinum Card, CIBC Gold
VISA card, and CIBC Vacationgold VISA card.
CIBC Advantex programs are a fully integrated feature of premium CIBC
VISA cards, automatically awarding cardholders with bonus miles/points on
purchases at over 400 restaurants, golf courses, inns, resorts and spas across
Canada. Importantly, the new agreement continues to enable Advantex to expand
the scope of its activities beyond its current categories to include retail
merchants. The retail category represents a market several times larger than
the merchant categories in which Advantex currently operates.
The current Advantex program features hundreds of participating
merchants, including many of Canada's finest restaurants. Complete listings of
participating establishments are available at www.aerogold-advantex.com,
www.aventuraadvantex.com and www.cibcbonusrewards.com.
"We are looking forward to increasing the depth and scope of our CIBC
programs over the next year and beyond," said G. Randall Munger, Chairman and
Chief Executive Officer of Advantex. "There is a significant opportunity for
revenue growth as Advantex expands its merchant partner base to include
Canadian retailers. As well, we are exploring a series of new promotional and
event concepts, designed to increase cardholders and merchant participation."
"CIBC is strongly committed to providing our customers with enhanced
value through our premium credit cards," said Ernie Johannson, Senior Vice
President, CIBC Card Products Division. "Advantex is an important partner in
this respect, enabling our cardholders to significantly increase the rate at
which they earn Aeroplan Miles and other loyalty currencies through card
purchases at a wide selection of high calibre, popular establishments. We are
very pleased with Advantex's continuing efforts on our behalf and look forward
to working with them to deliver additional cardholder value over the next few
years."

About Advantex Marketing International Inc.
Advantex Marketing International Inc. is a leading loyalty marketing
company, specializing in merchant-based customer loyalty and rewards programs.
Advantex programs build new and repeat business for participating merchants
from the most desirable customers of leading North American companies. The
Company offers a comprehensive range of turn-key marketing services,
including: strategic planning; program design, development and execution;
multi-media communications; Internet and database services; data capture and
award processing interfaces; analytics and reporting; creative design and
production; and customer service. Advantex loyalty partners include CIBC,
United Mileage Plus, Delta Air Lines, The New York Times, Alaska Airlines, US
Airways, and other major North American corporations, as well as a growing
list of restaurants, retailers, golf courses, small inns and resorts. Advantex
is a public company, traded on the Toronto Stock Exchange under the symbol
"ADX". For additional information on Advantex, please visit www.advantex.com.
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