Business
Verndale Acquires the Product Experience Division of Amp, Expanding End-to-End Product, UX, and Technology Capabilities
Verndale, a leading digital experience and technology company, today announced the acquisition of the Product Experience Division of Amp, from Advantage Solutions. They will operate as Verndale as part of the acquisition.
About this update from Advantage Solutions Inc.
[{"type":"text","content":"BOSTON, Jan. 22, 2026 /PRNewswire/ -- Verndale, a leading digital experience and technology company, today announced the acquisition of the Product Experience Division of Amp, from Advantage Solutions. They will operate as Verndale as part of the acquisition.","length":259,"tagName":"p"},{"type":"image","alt":"Verndale Logo (PRNewsfoto/Verndale Corporation)","displaySize":"","headline":null,"caption":"Verndale Logo (PRNewsfoto/Verndale Corporation)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":99,"url":"https://media.zenfs.com/en/prnewswire.com/1ffc316589fe568745fbf86f877dd963"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/VJ3HhHPSt_4AA7eZddBdmw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE3NDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/1ffc316589fe568745fbf86f877dd963","width":400,"height":99}},"href":"https://mma.prnewswire.com/media/2352648/Verndale__Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The move strengthens Verndale's position as a modern growth partner, expanding its ability to take brands from initial concept to fully built digital products — and continuously optimize them for measurable business impact.","length":227,"tagName":"p"},{"type":"text","content":"The Product Experience Division of Amp is known for combining its product design, UX, engineering and digital marketing capabilities via an embedded approach to building high-performing digital product experiences for global brands across tech, CPG, healthcare, and consumer industries. The team brings deep capabilities in product strategy, rapid prototyping, product development, and ongoing management through SEO, analytics, and experimentation.","length":449,"tagName":"p"},{"type":"text","content":""Brands are under more pressure than ever to turn digital experiences into real business growth, and that requires strategy, creativity, technology, and product thinking working as one," said Chris Pisapia, CEO of Verndale. "They share our obsession with craft, speed, and measurable outcomes. Together, we're building a unified model that helps clients move faster and deliver digital experiences that evolve like products — not projects."","length":464,"tagName":"p"},{"type":"text","content":"The acquisition strengthens Verndale's ability to support the full life...