Business
Instacart Launches Consumer Insights Portal to Power Faster, Smarter Decisions for Brands
Instacart (NASDAQ: CART) today introduced the Consumer Insights Portal (CIP), a new software platform for brands to access Instacart's first-party grocery shopping data in real time. Built on daily activity from nearly 100,000 stores and more than 1,800 retail banners, CIP gives marketing, sales, and insights teams self-serve access to SKU-level performance, search behavior, substitution patterns, and promotion impact – all based on actual transactions, not modeled data or survey panels.
About this update from Advantage Solutions Inc.
[{"type":"text","content":"New self-serve platform gives partners like Applegate, Coca-Cola Bottling Canada, and Advantage Solutions access to real-time grocery shopping trends across 1,800+ retail partners","length":179,"tagName":"p","attribs":{}},{"type":"text","content":"SAN FRANCISCO, Sept. 23, 2025 /PRNewswire/ -- Instacart (NASDAQ: CART) today introduced the Consumer Insights Portal (CIP), a new software platform for brands to access Instacart's first-party grocery shopping data in real time. Built on daily activity from nearly 100,000 stores and more than 1,800 retail banners, CIP gives marketing, sales, and insights teams self-serve access to SKU-level performance, search behavior, substitution patterns, and promotion impact – all based on actual transactions, not modeled data or survey panels.","length":547,"tagName":"p"},{"type":"image","alt":"Instacart is introducing the Consumer Insights Portal (CIP), a new software platform for brands to access its first-party grocery shopping data in real time.","displaySize":"","headline":null,"caption":"Instacart is introducing the Consumer Insights Portal (CIP), a new software platform for brands to access its first-party grocery shopping data in real time.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":221,"url":"https://media.zenfs.com/en/prnewswire.com/6d9ad37e6d5227136fe9f1d296c988c9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/4wauaJE67N9N41E5iZQdNg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5MDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/6d9ad37e6d5227136fe9f1d296c988c9","width":400,"height":221}},"href":"https://mma.prnewswire.com/media/2779183/Frame_1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The offering gives brands a faster, clearer picture of what's driving trial, loyalty, and basket-building across channels, and helps marketers refine promotions, product placement, and media strategies week to week.","length":219,"tagName":"p"},{"type":"text","content":""Over the last few years, we've been focused on harnessing Instacart's first-party data to deliver advanced measurement and metrics to our partners," said Ali Miller, General Manager of Advertising at Instacart. "What we've heard from brands and agency partners is that they're eager to use our data to inform broader decision...