Business
Advantage Solutions announces strategic alliance with Swiftly
Agreement with leading retail technology provider will bolster omnichannel and retail media offerings for brands and retailers ST. LOUIS, Aug. 01, 2024 (GLOBE
About this update from Advantage Solutions Inc.
[{"type":"text","content":"Agreement with leading retail technology provider will bolster omnichannel and retail media offerings for brands and retailers\nST. LOUIS, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Advantage Solutions Inc. (NASDAQ: ADV), a leading business solutions provider to consumer goods manufacturers and retailers, today announced a strategic alliance with leading retail technology provider Swiftly. The agreement expands Advantage’s omnichannel capabilities and allows retailers to own the digital relationship with their shoppers through the integration of Swiftly’s innovative retail technology solutions. Through this collaboration, brands can now execute comprehensive campaigns across the entire marketing funnel—from driving digital awareness and raising consideration along the shopper journey to converting purchases in-store—while gaining comprehensive analytics from closed-loop, first-party data to measure campaign success. All of this can now be achieved more efficiently and through a single point of contact. By enabling personalized messaging via activations such as targeted promotions, rebates and ads both in-store and online, the Advantage-Swiftly alliance will enable brands and retailers to create a more connected and cohesive shopping experience across the path to purchase while providing new insights into how to better serve shoppers. Under terms of the deal, Advantage is making an equity investment in Swiftly, a Seattle-based provider of technology and retail media solutions for retailers worldwide. The investment is Advantage’s latest step to modernize and augment its technology to remain on the cutting edge of commerce and offer retailers and consumer packaged goods manufacturers data-driven solutions that can be quickly deployed and optimized to turn insights into action. “Advantage has the expertise, direct relationships with retailers and the workforce to provide an exceptional in-store experience. We knew we needed a best-in-class tech platform to offer an even more robust suite of services to our retailer and CPG clients, which made teaming with Swiftly an obvious choice,” said Brian McRoskey, Advantage Solutions’ Chief Growth Officer. “This alliance will allow us to offer our customers scalable and targeted solutions that can be embedded quickly and seamlessly to put brands in front of new audiences, drive people to stores and ul...