Press release
World’s Leading Customer Data Platform Adobe Real-Time CDP Debuts Industry-First Innovations
Adobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe Real-Time Customer Data Platform – used by leading brands including Chipotle, Major League Baseball, ServiceNow, Thermo Fisher Scientific and U.S. Bank – now delivers over 600 billion predictive insights each year based on real-time customer profiles, powering personalization across industries\n\n\nNew product innovations empower brands to drive experience-led growth through precise personalization, with solutions addressing pain points in sectors such as healthcare and high tech\n\n\nBrands now create over 30 trillion audience segments every day with Adobe Real-Time CDP, testing content and message variations to boost conversion and retain customers\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nToday, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced new innovations in Adobe Real-Time Customer Data Platform (Real-Time CDP), which now delivers over 600 billion predictive insights annually based on real-time customer profiles. Designed to drive experience-led growth, Adobe’s latest innovations enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalization using online shopping behaviors.\n\nPowered by Adobe Experience Platform, Adobe Real-Time CDP insights enable teams to directly engage customers at key moments in their journeys. Adobe Real-Time CDP helps businesses make better use of their data, delivering a unified view of customer experiences and critical insights that power one-to-one personalization at scale. Adobe Experience Platform’s robust ecosystem of over 450 partner integrations and Adobe Real-Time CDP’s connectors enable data collection, enrichment and distribution of data across multiple sources at incredible speed and scale.\n\n“Adobe Experience Cloud applications, from Adobe Real-Time CDP to Adobe Journey Optimizer and Customer Journey Analytics, work together to help brands drive the next phase of their digital transformation, which will be anchored in wide-scale personalization,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud platform engineering at Adobe. “In a hyper-competitive economic climate, where consumers now re-evaluate the products and services they buy each day, a brand’s key long-term growth driver is the ability to show people you accurately understand their current needs.”\n\nAdobe Re...