Press release
Next-Generation Adobe Analytics Delivers Customer Insights From Streaming Media and the Metaverse
New data sources make Adobe Analytics industry’s first true omnichannel analytics product New Adobe Analytics service makes the transition from other
About this update from Adobe Inc.
[{"type":"text","content":"\n\nNew data sources make Adobe Analytics industry’s first true omnichannel analytics product\n\n\nNew Adobe Analytics service makes the transition from other analytics solutions seamless\n\n\nBrands of all sizes including Albertsons Companies, Amazon Web Services, Bridgestone, General Motors, Marriott Hotels, PGA TOUR and Sephora rely on Adobe Analytics to deliver great customer experiences\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nAdobe (Nasdaq:ADBE) today announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media. With global brands adopting Adobe Analytics, Adobe also introduced a new service to seamlessly transition data from other analytics products while preserving historical compliance with regulations such as Global Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). Brands can drive true omnichannel analysis through Customer Journey Analytics, for deeper insights on new consumer behaviors.\n\n“Delivering personalized customer experiences is a top priority for every business in every industry, and the key to making it happen is connecting real-time insights across all aspects of the customer journey,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. “With support for metaverse and streaming media channels, Adobe Analytics continues to lead the industry as the only true omnichannel analytics solution for customer engagement.”\n\nAdobe Analytics is the solution of choice across industries, providing insights for brands to understand the effectiveness of cross-channel experiences and marketing campaigns. In the retail sector, nine of the top 10 U.S. brands rely on Adobe Analytics to understand shopper journeys that move from online to in-store. In travel, eight of the top 10 hotel chains and seven of the top 10 U.S. airlines lean on Adobe to enhance digital services as demand picks back up. Adobe Analytics is also leveraged by eight of the top 10 financial services institutions, nine of the top 10 media companies and eight of the top 10 healthcare companies. It is widely used across the public sector and educational institutions as well.\n\nA Single Workspace for Omnichannel Data\nAs consumer habits change and more daily life mov...