Press release
New AI Innovation in Industry-Leading Adobe Premiere Pro Empowers Video Pros to Generate, Edit and Search Footage at Lightning Speed
Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in
About this update from Adobe Inc.
[{"type":"text","content":"\n\nGenerative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to instantly add extra frames to video and audio clips\n\n\nNew AI-powered advancements in Premiere Pro include Media Intelligence, empowering editors to find relevant clips from terabytes of footage in seconds, and Caption Translation which instantly localizes captions in 27 languages\n\n\nOscar winners choose Adobe’s video solutions: Record-breaking “Anora” – winner of Best Picture, Best Film Editing, Best Director, Best Original Screenplay and Best Actress – and other Academy Award honorees were edited and produced using Premiere Pro, After Effects, Frame.io, Substance 3D and more\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq: ADBE) launched Generative Extend in Premiere Pro, which uses AI to instantly generate and expand the length of video and audio clips, and AI-powered Media Intelligence for quickly finding specific clips in terabytes of footage in seconds. With Generative Extend, which is powered by the Firefly Video Model and safe for commercial use, editors can now extend video in 4K and in landscape and vertical orientation – along with audio clips – transforming how they cover gaps in footage. After Effects now offers improved performance and 3D tools, and Frame.io delivers new upgrades for storage, transcription, and expanded support for document formats.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250402472642/en/Generative Extend, powered by the Firefly Video Model, is now generally available with support for 4K and vertical video, transforming editors’ workflows in Premiere Pro with the power to instantly add extra frames to video and audio clips\nGenerative Extend and Media Intelligence, some of the creative community’s most sought-after video capabilities, are now generally available, backed by years of research and insights from beta customers. Additional upgrades now generally available in Premiere Pro include AI-powered Caption Translation, which automates the work of generating multilingual captions, helping video pros effortlessly connect with audiences worldwide in seconds. Premiere Color Management, also now generally available, takes t...