Press release
New Adobe Experience Manager Reimagines Content Publishing, Powered by AI Insights
Next-generation Adobe Experience Manager enables any authorized team member to edit a brand’s web and mobile content using popular productivity tools
About this update from Adobe Inc.
[{"type":"text","content":"\n\nNext-generation Adobe Experience Manager enables any authorized team member to edit a brand’s web and mobile content using popular productivity tools including Microsoft Word and Google Docs\n\n\nIntegration of AEM Assets with Adobe Firefly and Adobe Express enable marketers to instantly change image components such as colors, objects and scenery while automatically generating variations for different channels\n\n\nNew AI innovations provide real-time content performance data and predict which images, colors and copy will perform best with each audience segment\n\n\nGlobal brands including PGA TOUR are piloting these new capabilities, unlocking and accelerating content velocity within their organizations\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nToday, at Adobe Summit 2023 – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced new innovations in Adobe Experience Manager (AEM), the industry-leading content and digital asset management system, spanning experience creation, publishing and analytics. The major new release will deliver next-generation features that bring speed and ease to content development and publishing, higher-quality web experiences and AI-powered data insights that help brands easily optimize new content for target audiences.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230321005550/en/\n“The digital economy is now every sector’s growth engine, so websites and mobile apps have become fundamental to experience-led growth,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. “Keeping digital content fresh and relevant is key to capitalizing on growth opportunities, and our latest innovations in AEM empower more people to manage content, using AI-driven insights to guide their creativity.”\n\n“The PGA TOUR audience continues to grow and diversify globally, spanning longtime golf fans to casual spectators who like to see a regular stream of content on their favorite players and tournaments,” said Eric Hanson, vice president of product development at PGA TOUR. “The new capabilities in Adobe Experience Manager have been a game changer for the digital experiences we provide, giving us incredible speed to deliver timely and engaging content for channels such as the PGA TOUR website, mobile app and digit...