Business
HUMAIN AND ADOBE ANNOUNCE GLOBAL STRATEGIC PARTNERSHIP TO BUILD AI MODELS AND AI-POWERED APPLICATIONS TUNED FOR THE ARAB WORLD AT THE U.S.-SAUDI INVESTMENT FORUM
HUMAIN, a PIF company delivering global full-stack artificial intelligence solutions, and Adobe (Nasdaq: ADBE), a world leading creative and marketing software company, announced its partnership today at the U.S.-Saudi Investment Forum. The global partnership is set to redefine how cultural intelligence, creative tools, and AI infrastructure come together.
About this update from Adobe Inc.
[{"type":"list","items":[{"val":[{"type":"text","content":"A first-of-its-kind collaboration across models, applications, agents, and infrastructure, Adobe and HUMAIN's partnership marks the start of a deep collaboration across HUMAIN Cloud, HUMAIN ONE, ALLAM, Adobe Creative Cloud, Express, Firefly, Acrobat, and Adobe's digital marketing products.","length":298,"tagName":"p"}]},{"val":[{"type":"text","content":"HUMAIN will be a strategic technology partner for Adobe Firefly Foundry, allowing companies to develop culturally aware models trained on their content, and will empower over 400 million Arabic speakers globally with the most advanced generative AI for the Arab world.","length":268,"tagName":"p"}]},{"val":[{"type":"text","content":"HUMAIN and Qualcomm will work together on deploying Qualcomm's advanced Data Center AI solutions to run diffusion-based image and video inference at scale, supporting the HUMAIN and Adobe partnership.","length":204,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":770,"olType":false},{"type":"text","content":"WASHINGTON, Nov. 20, 2025 /PRNewswire/ -- HUMAIN, a PIF company delivering global full-stack artificial intelligence solutions, and Adobe (Nasdaq: ADBE), a world leading creative and marketing software company, announced its partnership today at the U.S.-Saudi Investment Forum. The global partnership is set to redefine how cultural intelligence, creative tools, and AI infrastructure come together.","length":400,"tagName":"p"},{"type":"text","content":"This pioneering partnership brings together a global creative and marketing software company with a sovereign AI powerhouse, to build personalized generative AI models and AI-powered applications that deeply understand Middle Eastern culture, Saudi heritage, values and religion. Together, the companies will develop a new generation of multimodal generative AI, spanning audio, image, video, 3D, and digital twins, built on a foundation of authentic, culturally relevant datasets developed locally in the Arab world.","length":522,"tagName":"p"},{"type":"text","content":"At the heart of this partnership is the fusion of HUMAIN's 'ALLAM' — the Arabic-first LLM — HUMAIN's sovereign cloud and next-generation data centres, and Adobe Firefly Foundry models. Adobe Foundry enables HUMAIN to create tailored, generative AI models unique t...