Press release
General Motors Selects Adobe Experience Cloud to Deliver Real-Time Customer Engagement and Personalized EV Journeys
General Motors adopts Adobe Experience Cloud enterprise applications, including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer
About this update from Adobe Inc.
[{"type":"text","content":"\n\nGeneral Motors adopts Adobe Experience Cloud enterprise applications, including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics to connect customer insights across organizational touchpoints and deliver highly personalized marketing at scale across channels\n\n\nLeading automaker’s newly unified real-time view of the customer supports EV initiatives, driving initial consumer awareness and consideration, continuing through EV ownership and next-generation GM in-vehicle experiences\n\n\nExpanded Adobe relationship leverages deep insights to enhance GM’s use of Creative Cloud, which enables teams to create beautiful content experiences that showcase the innovation and impact of EVs\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nToday, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced that General Motors (GM) has selected Adobe Experience Cloud to deliver one-to-one personalized interactions at scale for millions of its customers.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230322005315/en/\nAs GM moves closer towards its goal of growing capacity to one million electric vehicles (EVs) annually by 2025, the ability to personalize each customer interaction will be critical to educating consumers on EV benefits, then guiding them through buying and post-purchase journeys. GM will use applications running on top of Experience Platform (AEP) including Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics as integrated tools to unify customer insights and orchestrate experiences across online and offline touchpoints–in real time.\n\n“We are at the beginning of an EV movement that will fundamentally change how we move around, delivering a zero-emissions future with a driving experience that is transformed with compelling digital services,” said Ajay Kapoor, global director of performance driven marketing, at General Motors. “As we move from normalizing EVs and educating consumers, through to showcasing next generation personalization capabilities, Adobe Experience Cloud will provide a center of gravity that allows us to connect with customers in a relevant and highly customized fashion.”\n\n“A unified view of our customers will take our marketing...