Business
Cognizant to Accelerate AI-Driven Creativity and Customer Experience Transformation at Enterprise Scale with Adobe
Cognizant (NASDAQ: CTSH) announced an expanded global strategic collaboration with Adobe to help enterprises transform how they create, govern and scale content and customer experiences using generative AI. The collaboration builds on the long-standing relationship between the two companies, bringing together Adobe's AI-powered creative and experience platforms with Cognizant's AI Builder approach, industry expertise and managed services capabilities, to help address rising content demand, brand
About this update from Adobe Inc.
[{"type":"text","content":"Collaboration aims to transform how enterprises produce content and experiences, bringing AI-driven content supply chains and enterprise-grade governance to marketing and customer experience at scale.","length":200,"tagName":"p"},{"type":"text","content":"TEANECK, N.J., Jan. 30, 2026 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) announced an expanded global strategic collaboration with Adobe to help enterprises transform how they create, govern and scale content and customer experiences using generative AI. The collaboration builds on the long-standing relationship between the two companies, bringing together Adobe's AI-powered creative and experience platforms with Cognizant's AI Builder approach, industry expertise and managed services capabilities, to help address rising content demand, brand governance and cost pressure across regulated and high-growth industries.","length":627,"tagName":"p"},{"type":"image","alt":"New Cognizant Logo (PRNewsfoto/Cognizant)","displaySize":"","headline":null,"caption":"New Cognizant Logo (PRNewsfoto/Cognizant)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":120,"url":"https://media.zenfs.com/en/prnewswire.com/9f3ebf8476fc8dbafdcd5ca4e2caaf59"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/58_1KuOtorympK6XFBMN6A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTIxMjtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/9f3ebf8476fc8dbafdcd5ca4e2caaf59","width":400,"height":120}},"href":"https://mma.prnewswire.com/media/1794711/Cognizant_Logo_V1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Enterprises face exponential growth in content needs, and traditional creative and marketing operations are increasingly unable to keep pace. In a survey of 1,600 marketers globally, Adobe found that nearly all respondents (96%) reported content demand doubled over the last two years, and most marketers (71%) anticipated this demand to grow more than 5 times between now and 2027.","length":392,"tagName":"p"},{"type":"text","content":"Teams are managing rising volumes of assets, channels and experience variations under increasing cost, brand and regulatory pressure. Generative AI is accelerating this shift, forcing organizations to rethink the end-to-end content supply chain, from ideation and production to compliance, localization and personaliza...