Press release
Adobe Unveils World’s First Content Supply Chain Solution To Fuel Experience-Led Growth
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution empowers brands to plan, produce, deliver and analyze more content in
About this update from Adobe Inc.
[{"type":"text","content":"\n\nConnecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution empowers brands to plan, produce, deliver and analyze more content in less time – driving efficiencies and major cost savings, while delivering experience success\n\n\nNew innovations simplify and accelerate content creation, optimize operations and bring deep intelligence to content and campaign performance\n\n\nAdobe Sensei GenAI, Adobe’s new generative AI services, will be integrated as a co-pilot for marketers and creative professionals to enable rapid development of content variations and improve end-to-end marketing workflows\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nToday, at Adobe Summit 2023 – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced Adobe’s Content Supply Chain solution, the world’s most comprehensive offering, empowering brands to deliver personalized customer experiences at scale while driving experience-led growth.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230321005552/en/\nFor most organizations, the content supply chain – the process of producing and delivering the content that fuels effective customer experiences – is a web of disconnected workflows, teams and systems that often break down. At the same time, content demands are multiplying. In a recent Adobe study, 88% of marketing and CX leaders said content demand has at least doubled over the last two years, and nearly two-thirds expect demand to grow by five times over the next two years. As a result, many brands are paying spiraling costs, missing revenue opportunities and dealing with team burnout, while struggling to deliver engaging customer experiences that drive real business impact.\n\n“Content is fueling the digital economy, and Adobe is the only company with the expertise and portfolio to optimize both content process and performance,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. “Our new Content Supply Chain solution will support brands in delivering powerful experiences that translate to business value – transforming how they compete for both customers and talent.”\n\nThe world’s largest brands trust Adobe to help them create and deliver engaging content and experiences to their customers. Only Adobe provides t...