Press release
Adobe Unveils New Innovations Across Adobe Experience Cloud
Adobe announces availability of Adobe Product Analytics for enterprise customers, as well as major enhancements to Adobe Mix Modeler, Adobe Experience
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe announces availability of Adobe Product Analytics for enterprise customers, as well as major enhancements to Adobe Mix Modeler, Adobe Experience Manager, Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer\n\n\n\nUsed by 87% of Fortune 100 companies, Adobe Experience Cloud continues rapid expansion across numerous sectors including financial services, automotive and retail with customers including Accenture, Adidas, Daimler Benz, Lufthansa, Henkel, H&M, Hugo Boss, Otto, Prada Group, Publicis, Real Madrid, Salomon, Santander, smart Europe, Stellantis, TeamViewer, TSB Bank, TUI Group and Volkswagen\n\n\n\n LONDON--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 – the industry’s leading Digital Experience Conference – by unveiling new innovations in Adobe Experience Cloud, the world’s leading customer experience management solution. The new offerings enable brands to deliver highly personalized experiences across any touchpoint, while maximizing operational efficiency.\n\n\n“As enterprise businesses navigate through an uncertain business climate and price conscious consumers, consistently delivering engaging and personalized experiences will be paramount to accelerating profitable growth,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. “Our latest innovations empower brands to activate data in new ways that drive customer engagements, along with efficiencies and cost savings.”\n\n\nGlobal brands rely upon Adobe Experience Cloud – the industry’s leading platform for delivering, measuring and personalizing customer experiences – to drive real business growth. Adobe Experience Cloud is the trusted choice of over 12,000 customers, including 87% of Fortune 100 companies, 74% of Fortune 500 companies and leading EMEA brands including Accenture, Adidas, Daimler Benz, Lufthansa, Henkel, H&M, Hugo Boss, Otto, Prada Group, Publicis, Real Madrid, Salomon, Santander, smart Europe, Stellantis, TeamViewer, TSB Bank, TUI Group and Volkswagen.\n\n\nNew Innovations in Adobe Experience Cloud\n\n\n\nAdobe Product Analytics: Product teams now play a bigger role in the overall customer experience, as new feature launches can often cement or derail user loyalty. Insights from product usage, however, are often disconnected from other teams. Product Analytics, now avai...