Press release
Adobe Unveils Future of Creative Cloud With Generative AI as a Creative Co-Pilot in Photoshop
Firefly, Adobe’s family of creative generative AI models, now supports Generative Fill, allowing users to extend images and add and remove objects Adobe has
About this update from Adobe Inc.
[{"type":"text","content":"\n\nFirefly, Adobe’s family of creative generative AI models, now supports Generative Fill, allowing users to extend images and add and remove objects\n\n\n\nAdobe has integrated Firefly directly into Photoshop, marrying the speed and ease of generative AI with the power and precision of Photoshop\n\n\n\nThis is the start of the company’s major initiative to integrate generative AI into existing creative workflows across Creative Cloud, giving users a creative co-pilot to accelerate ideation, exploration and production\n\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq:ADBE) unveiled Generative Fill in Photoshop, bringing Adobe Firefly generative AI capabilities directly into design workflows. The new Firefly-powered Generative Fill is the world’s first co-pilot in creative and design workflows, giving users a magical new way to work by easily adding, extending or removing content from images non-destructively in seconds using simple text prompts. This beta release of Photoshop is Adobe’s first Creative Cloud application to deeply integrate Firefly with an exciting roadmap ahead that will transform workflows across Creative Cloud, Document Cloud, Experience Cloud and Adobe Express.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230523005521/en/\nAdobe has over a decade-long history of AI innovation, delivering hundreds of intelligent capabilities through Adobe Sensei into applications that hundreds of millions of people rely upon. Features like Neural Filters in Photoshop, Content Aware Fill in After Effects, Customer AI in Adobe Experience Platform and Liquid Mode in Acrobat empower Adobe customers to create, edit, measure, optimize and review billions of pieces of content. Firefly, Adobe’s family of creative generative AI models, now brings even more precision, power, speed and ease directly into workflows where content is created or modified.\n\n\nFirefly, Adobe’s family of creative generative AI models, launched six weeks ago with an initial focus on the generation of images and text effects. It has quickly became one of the most successful beta launches in Adobe’s history, with beta users generating over 100 million assets. Since its launch, Firefly has been expanded to support vector recoloring and generative fill. Firefly is the only AI servic...