Press release
Adobe Unveils Adobe GenStudio for Enterprises
New solution combines the best of content ideation, creation, production and activation to revolutionize the enterprise content supply chain with the power
About this update from Adobe Inc.
[{"type":"text","content":"\n\nNew solution combines the best of content ideation, creation, production and activation to revolutionize the enterprise content supply chain with the power of generative AI\n\n\n\nAdobe’s new end-to-end solution integrates Creative Cloud, Firefly, Express, AEM Assets and Workfront to enable on-brand content creation at the speed of imagination\n\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq: ADBE) announced Adobe GenStudio, a new solution to combine the best of content ideation, creation, production and activation to revolutionize the enterprise content supply chain with the power of generative AI.\n\n\nBy connecting Adobe’s world-class solutions across Creative Cloud, Firefly, Express and Experience Cloud, marketing and creative departments can now:\n\n\n\nRapidly create and activate new and variant content with Firefly generative AI and Express in a simple to use interface that is connected to Enterprise data and supports real-time collaboration across the entire company.\n\n\n\nCreate Enterprise content workflows and enable content re-use through a single Enterprise portal via Workfront, Adobe Experience Manager (AEM) and Creative Cloud.\n\n\n\nActivate content through any channel and immediately gain insights into content performance through Adobe Experience Cloud.\n\n\n\n“Generative AI has the potential to integrate high-velocity creative expression with complex enterprise activation to deliver a modern content supply chain that can meet the promise of personalization at scale,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “Adobe GenStudio gives creative and marketing teams what they need to take full advantage of generative AI and transform the creative-to-activation process with a seamless solution.”\n\n\nFor brands around the world, the typical content creation-to-activation cycle requires weeks of time and extensive manual handoffs to deliver a web page or marketing campaign. Creative and marketing teams go through long processes of brief writing, creative ideation, collaboration and review, production, channel activation, content, re-versioning and analytics and reporting. GenStudio puts the power of generative AI, smart automation and agile editing into the Enterprise content supply chain empowering teams to work in real time to collaborate on creative ideas and decisi...