Press release
Adobe Summit 2024: Adobe Unveils the Future of Customer Experience Management (CXM) in the Age of Generative AI
Adobe outlines vision for brands to deliver one-to-one personalization at scale with major innovations across Adobe Experience Cloud and Adobe Creative Cloud
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe outlines vision for brands to deliver one-to-one personalization at scale with major innovations across Adobe Experience Cloud and Adobe Creative Cloud that bring together customer data, content and journeys with natively integrated generative AI and real-time insights\n\n\n\nAdobe Experience Platform AI Assistant provides a conversational interface that can answer technical questions and will automate tasks, simulate outcomes and generate audiences and journeys across applications\n\n\n\nAdobe GenStudio and Firefly Services accelerate the enterprise content supply chain and deliver efficient production workflows through powerful generative AI capabilities\n\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nToday, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) unveiled a suite of innovations for the enterprise that will empower brands to deliver one-to-one personalization at scale through generative AI and real-time insights. As the global leader in Digital Experience Platforms and a trusted partner, Adobe’s latest products expand the Customer Experience Management (CXM) solutions that enterprises have relied on to bring data, content and customer journeys together to delight customers and build loyalty over time. In the era of generative AI, Adobe is providing a roadmap to help brands activate AI to deliver customer value and capture the massive opportunity in driving personalization at scale.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240326632649/en/Preview of Adobe Experience Platform AI Assistant (Graphic: Business Wire)\nMajor innovations across Adobe Experience Cloud and Adobe Creative Cloud will deliver business value from generative AI by driving insights based on unified customer data, scaling the production of personalized content and boosting customer engagement through journey orchestration. This includes an upcoming Adobe Experience Platform AI Assistant that supercharges the productivity of experience practitioners, democratizing access to extended teams through a conversational interface and enabling them to unleash new ideas. Adobe GenStudio is a new generative AI-first offering that will allow marketing teams to quickly plan, create, manage, activate, and measure on-brand content. Adobe also unveiled Jour...