Press release
Adobe Summit 2023: Driving Experience-Led Growth
Adobe unveils numerous innovations across Adobe Experience Cloud focused on new generative AI services, personalization, content management and product
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe unveils numerous innovations across Adobe Experience Cloud focused on new generative AI services, personalization, content management and product analytics, as well as the industry’s first Content Supply Chain solution\n\n\nAdobe Experience Cloud is now used by 87% of Fortune 100 companies, including leading B2B brands, and is rapidly expanding its footprint across numerous sectors including healthcare and financial services\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq:ADBE) kicked off Adobe Summit 2023 – the world’s largest Digital Experience Conference – by unveiling a wide range of product innovations across Adobe Experience Cloud, the world’s leading customer experience management solution, and Adobe Creative Cloud, the world’s leading platform for creating compelling content, together empowering brands to drive experience-led growth.\n\nAs content becomes the critical foundation of next-generation digital experiences, new Adobe innovations are connecting Experience Cloud and Creative Cloud to optimize content creation, delivery and measurement. At Adobe Summit, Adobe debuted new Adobe Sensei GenAI services, including Adobe Firefly – a new family of creative generative AI models, first focused on image generation and text effects – as well as new generative AI innovations across Adobe Experience Cloud to power end-to-end marketing workflows. The company also announced new Adobe Product Analytics and a reimagined content management solution enabling marketers to self-serve website and mobile app edits.\n\nTo accelerate and democratize creative development at enterprise scale, Adobe unveiled Adobe Express for Enterprise, empowering anyone within an organization to rapidly create and iterate content, regardless of their creative skill level. Adobe also announced the world’s first comprehensive Content Supply Chain solution, made possible through Creative Cloud and Experience Cloud innovations that connect popular tools for planning, creating, reviewing and distributing creative collateral so teams can come together to meet growing content demands in less time.\n\n“As the digital economy continues to expand, profitable growth will come from connecting the complete customer experience - from acquisition to engagement and retention,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “Ou...