Press release
Adobe Releases New Firefly Generative AI Models and Web App; Integrates Firefly Into Creative Cloud and Adobe Express
Adobe Firefly, Adobe’s family of creative generative AI models, is now commercially available Users can now choose to access Firefly through a standalone web
About this update from Adobe Inc.
[{"type":"text","content":"\n\nAdobe Firefly, Adobe’s family of creative generative AI models, is now commercially available\n\n\n\nUsers can now choose to access Firefly through a standalone web application, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator\n\n\n\nFirefly for Enterprise offerings include brand-specific Firefly models, Express for Enterprise and Adobe GenStudio\n\n\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq: ADBE) announced the launch of the new Firefly web application, a playground for exploring AI-assisted creative expression. After a successful six-month beta, Firefly-powered capabilities are now deeply integrated into creative workflows across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud and available for commercial use.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230913166647/en/\nFirefly’s foundational generative AI models for images, text effects and vectors support text prompts in over 100 languages and enable users around the world to create stunning content that is designed to be safe for commercial use.\n\n\nAdobe Firefly-powered features are now available in several Creative Cloud apps, including Generative Fill and Generative Expand in Photoshop, Generative Recolor in Illustrator and Text to Image and Text Effects in Adobe Express. These native integrations deliver more creative power than ever before to customers, empowering them to experiment, ideate and create in completely new ways. Adobe will continuously bring Firefly-powered features into more Creative Cloud apps and workflows for photography, imaging, illustration, design, video, 3D and beyond.\n\n\n“With over two billion generations, creators amazed us with their engagement and feedback to the Firefly beta, inspiring us to deliver generative AI capabilities that are designed to be commercially safe and seamlessly integrated into the interfaces customers love,” said Ely Greenfield, chief technology officer, Digital Media at Adobe.\n\n\nThe general availability of Firefly for Enterprise brings groundbreaking generative AI capabilities to Adobe GenStudio and Express for Enterprise. In addition, Adobe is working with Enterprise customers to enable them to customize models using their own assets and brand-specific content. Customers wil...