Press release
Adobe Redefines Product Analytics Category by Unifying Customer Journey Insights across Marketing and Product
New Adobe Product Analytics brings purpose-built insights for product teams directly into Adobe Experience Cloud Customer Experience teams can now look
About this update from Adobe Inc.
[{"type":"text","content":"\n\nNew Adobe Product Analytics brings purpose-built insights for product teams directly into Adobe Experience Cloud\n\n\nCustomer Experience teams can now look deeply across marketing and product insights for a single customer view\n\n\nProduct analytics capabilities flow natively into Customer Journey Analytics to enable collaboration across customer experience teams\n\n\n LAS VEGAS--(BUSINESS WIRE)--\nToday, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) unveiled new Adobe Product Analytics in Adobe Experience Cloud. The new application reimagines the product analytics category by unifying customer journey insights across marketing and product. For the first time teams focused on customer experiences can benefit from a truly unified view of the customer and collaborate seamlessly across an organization – driving profitable growth as a result.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230321005561/en/\nThe need for product teams to work more closely with their marketing counterparts has grown significantly in recent years, as product-led growth depends on rapid feedback analysis and feature iteration following an initial product launch. Working together, product and marketing teams can create more effective customer engagement strategies, messaging, and enablement content, ultimately improving customers’ opinions of brands.\n\n“Across every sector, brands require a more comprehensive view of the customer journey, which is driving the convergence of the analytics space across product, marketing and customer experience,” said Amit Ahuja, senior vice president, Adobe Experience Cloud platform and products at Adobe. “As Adobe continues to expand Adobe Experience Cloud, we are introducing Product Analytics to deliver insights across online and offline touchpoints, enabling product teams and marketers to coordinate more closely.”\n\nAdobe’s new offering for product teams includes self-service capabilities that reduce ad hoc requests to data analysts and data scientists, saving teams countless hours. Users will be able to unlock insights on patterns and changes in customer engagement over time, growth in the user base, and noteworthy trends across audiences. Adobe Product Analytics will surface product experience friction po...