Press release

Adobe MAX 2021: Unleashing Creativity for All with the Next Generation of Creative Cloud

Adobe Introduces Innovation Across Creative Cloud Powered by Adobe Sensei, Accelerates Video Creation and Collaboration Across Stakeholders with Addition of

articleAdobe Inc.October 26, 20213/company/adobe-systems-incorporated/news/adobe-max-2021-unleashing-creativity-for-all-with-the-next-generation-of-creative
Adobe MAX 2021: Unleashing Creativity for All with the Next Generation of Creative Cloud

About this update from Adobe Inc.

[{"type":"text","content":"\nAdobe Introduces Innovation Across Creative Cloud Powered by Adobe Sensei, Accelerates Video Creation and Collaboration Across Stakeholders with Addition of Frame.io, Advances 3D and Immersive Categories and Previews Photoshop and Illustrator on the Web\n\n SAN JOSE, Calif.--(BUSINESS WIRE)--\nToday, Adobe (Nasdaq:ADBE) kicked off Adobe MAX 2021, the largest creativity conference in the world. The company delivered innovation across Creative Cloud flagship applications and introduced new collaboration capabilities to fuel new levels of creativity for millions of customers worldwide, from students to social media creators to creative professionals.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211026005634/en/\nAt Adobe MAX, the company announced major updates across Creative Cloud flagship applications powered by Adobe Sensei, accelerated the video creation process with the addition of Frame.io and advanced 3D and immersive authoring abilities. Adobe also previewed new collaboration capabilities with the introduction of Creative Cloud Canvas, Creative Cloud Spaces and betas of Photoshop and Illustrator on the web.\n\nIn support of the company’s Content Authenticity Initiative, Adobe shipped Content Credentials in Photoshop, an opt-in feature that shows a creator’s identity and edit history to ensure they are getting attribution for their work; Content Credentials will also connect to NFT marketplaces. The company also introduced a subscription model on Behance to enable creators to monetize their work.\n\n“Creativity is evolving to meet the new realities of work. Adobe is bringing new collaboration capabilities, more AI-powered features and web-first applications to Creative Cloud to unleash our customers’ full creative potential,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. “We are reimagining Creative Cloud products and services to connect creative teams, enable new ways to create and empower more creative careers.”\n\nUnleashing Creative Innovation\n\nThrough the latest updates to Creative Cloud flagship apps—powered by Adobe Sensei AI technology—Adobe defines the future of creativity through continuous innovation. Major releases at MAX include:\n\n\nPhotoshop: Three AI-powered Neural Filters in Photoshop deskto...

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