Press release
Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation
Initial Focus on Regulated Industries Using Hybrid Cloud SAN FRANCISCO and ARMONK, N.Y. and RALEIGH, N.C., July 21, 2020 /PRNewswire/ -- Adobe (Nasdaq: ADBE),
About this update from Adobe Inc.
[{"type":"text","content":"Initial Focus on Regulated Industries Using Hybrid Cloud\n\n\nSAN FRANCISCO and ARMONK, N.Y. and RALEIGH, N.C., July 21, 2020 /PRNewswire/ -- Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty.\n\n \n \n \n \n \n \n\n \nAs companies undergo their digital transformations and move core workloads to the cloud, the entire C-suite is facing a re-framing of their roles to meet customer demands – all while keeping security front and center. Chief Marketing Officers and Chief Digital Officers – particularly those working in regulated industries such as banking and healthcare – are finding that with the emphasis on data-driven marketing, they are now becoming stewards of critical enterprise and customer information. For these executives, the need to protect data while delivering meaningful customer experiences is paramount.\nThe partnership will initially focus on:\nDeployment Flexibility with Hybrid Cloud: Adobe, IBM and Red Hat aim to enable brands to manage and deliver their content and assets within any hybrid cloud environment, from multiple public clouds to on-premise data centers. By certifying and delivering Adobe Experience Manager 6.5, part of Adobe Experience Cloud, to run on Red Hat OpenShift, the industry's leading enterprise open source container platform, IBM will offer clients the flexibility to host, access and leverage data in the environment of their choice. Adobe Enabled for Financial Services: Adobe joins IBM's partner ecosystem as a strategic partner providing CX solutions for the IBM Cloud for Financial Services. Using the IBM Cloud for Financial Services, IBM will extend Adobe Experience Manager to professionals in this industry with the aim of helping them as they meet their security and regulatory requirements when delivering personalized experiences to their customers. Adobe and IBM Services: IBM iX, the business design arm of IBM Services, will extend their offerings across all of Adobe's core enterprise applications. With broader, integrated support for clients a...